UGG Launches ‘Est. 1978’ Collection Paying Homage to Southern California Heritage

Celebrating expert craftsmanship and premium materials, UGG unveils a
new collection designed for the modern gentleman

NEW YORK–(BUSINESS WIRE)–Launching just in time for the holidays, the UGG brand (a division of
Deckers Brands, NYSE: DECK) unveiled a premium collection of ruggedly
refined footwear and accessories designed for the true arbiter of taste.
Aptly appointed Est. 1978, the line harkens back to the brand’s
rich heritage, surf roots, and coastal influence.

Evoking a broad spectrum of life in California, from beach, to
mountains, and coastal cities, the collection epitomizes a relaxed,
natural lifestyle that’s marked by effortless luxury. Born on the beach
and refined in the city, the limited-edition line offers relaxed comfort
with a sartorial spin.

“The collection celebrates our early days of surf, sand, and an
appreciation for craftsmanship and heritage,” says Rob Koenen, Vice
President of UGG® for Men. “Est. 1978 pays homage to the original boot
which was and still is handcrafted in the same way surfboard shapers
meticulously refined longboards in the early days. Every design detail
was thoughtfully considered from rich, premium leathers to detailed
construction in the U.S. This collection celebrates the same dedication
to craftsmanship and luxury that defined us back in 1978 and continues
to distinguish UGG today.”

Touting expert craftsmanship and premium materials, the collection
offers bespoke detailing and impeccable construction. Rich leathers,
soft suedes, and merino sheepskin combine in classic silhouettes that
offer the same warmth and comfort as the original icons with
sophisticated, upscale styling. Partnering with a local, Southern
Californian artisan, one-of-a-kind belts are crafted by a third
generation leathersmith. Similarly, rugged rucksacks and hearty
weekender bags offering a lifetime guarantee are made in America in
conjunction with Bucheimer NYC, one of the oldest leather brands in

Est. 1978 is available in limited quantities and is available
exclusively at UGG® concept stores worldwide, online at, and at
select wholesale partners. The Thayne Slipper retails for
$225 USD, the Lorne Slipper retails for $250 USD and the Gustin
retails for $600 USD. View the new Est. 1978 collection here.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit or
@uggformen #thisisUGG


Lindsey DiCola, PR Manager
212-247-8552 X 2773
Magnin, PR Associate
212-247-8552 X 2772