UHD Alliance Nearing Completion of Premium Specifications, Certification/Compliance and Consumer Logo Programs

Consumer Tests Driving Next-Generation Characteristics; UHDA
Membership Triples

LOS ANGELES–(BUSINESS WIRE)–The UHD Alliance (UHDA), charged with fostering an ecosystem that fully
realizes and promotes next-generation entertainment technology,
announced that consumer-driven testing will aid in the final
determination of characteristics that provide the most compelling
in-home, next-generation entertainment experience.

Composed of the leading film studios, consumer electronics
manufacturers, content distributors and technology companies, the UHDA
also announced that its membership has nearly tripled since its
formation earlier this year and that it is close to finalizing
specification elements as well as certification, logo and other critical
ecosystem components.

“The Alliance believes that the most compelling next-generation
experience delivers 4K resolution, high dynamic range, wide color gamut,
high frame rate, immersive audio and other features that create a
dramatic new experience for consumers,” said UHD Alliance President
Hanno Basse. “Our consumer testing is designed to help us confirm the
possible combinations of features that collectively will help usher in a
new era of in-home entertainment.”

Premium quality specifications, which are nearing completion, will
incorporate insights gleaned from the relevant experiential consumer
research to fine tune and finalize performance requirements designed to
deliver the most captivating consumer experience.

Also under development are comprehensive certification/compliance and
logo programs. While current activities are focused on hardware and
packaged and streamed content, the Alliance expects to turn next to
specifications and certification/compliance programs for content
distributed via broadcast, satellite and cable.

“Getting the right combination of resolution, dynamic range, colour and
audio across broadcast, streaming and packaged media is essential for a
step change in quality experiences,” said Simon Gauntlett, CTO of
Europe’s Digital Television Group (DTG). “Wide industry collaboration is
the only way to achieve this and to ensure that consumers have clear
information to give them confidence to invest in Ultra HD products and

Since the UHDA’s formation in January, membership has grown to nearly 30
companies including most of the major Hollywood studios, consumer
electronics companies representing the majority of today’s 4K Ultra HD
TV market, cutting-edge developers of enabling technology and top
players in content distribution. These companies are leading the charge
into this new era of home entertainment through advances in resolution,
brightness, contrast, dynamic range color and audio, that will enable
next-generation technology and content to replicate the richness of
life’s sights and sounds and allow viewers to more fully and accurately
experience the content creator’s vision.

“The global Ultra HD ecosystem is poised for strong growth over the next
several years, fueled by a rapid rise in consumer uptake of Ultra HD TV
sets,” noted Paul Erickson, senior analyst at IHS Technology. “IHS
expects annual shipments of Ultra HD TVs to grow from nearly 12 million
in 2014 to nearly 96 million in 2019, with well over 300 million in use
by the end of 2019. With consumers constantly struggling to understand
different terminologies, acronyms and feature descriptions, efforts to
reduce buyer confusion and improve consistency of the experience benefit
not only consumers, but the industry as well.”

UHDA leadership will be in attendance at IFA and IBC to discuss the
organization, its mission and its progress. Media interested in meeting
with the UHDA may schedule a meeting through the provided media contact.


The UHD Alliance (UHDA) is a global coalition of leading film studios,
consumer electronics manufacturers, content distributors and technology
companies aligned to foster the creation of an ecosystem that fully
realizes and promotes the next-generation premium in-home entertainment
platform. Key characteristics of a robust next generation experience
should offer 4K resolution as well as a mix of other features that
include high dynamic range, wide color gamut, high frame rate and
immersive audio, among other features. Comprised of nearly 30 member
companies, the UHDA Board members are executives from the following
member companies: The DIRECTV Group Inc, Dolby Laboratories, LG
Electronics, Netflix, Panasonic Corporation, Samsung Electronics, Sony
Corporation, Technicolor, The Walt Disney Studios, Twentieth Century
Fox, Universal Pictures and Warner Bros. Entertainment. To learn more
about the UHD Alliance, please visit: www.uhdalliance.org


UHD Alliance Members

Company Membership Level
Dolby Laboratories, Inc. Board Member Company
LG Electronics Board Member Company
Netflix, Inc. Board Member Company
Panasonic Corporation Board Member Company
Samsung Electronics Corporation Board Member Company
Sony Corporation Board Member Company
Technicolor Board Member Company
The DIRECTV Group, Inc. Board Member Company
Twentieth Century Fox Film Corporation Board Member Company
Universal Pictures Board Member Company
Walt Disney Pictures Board Member Company
Warner Bros. Entertainment Inc. Board Member Company


ARRI, Inc. Contributor
DTS Contributor
Fraunhofer Gesellschaft Contributor
HiSilicon Technologies Contributor
Intel Corporation Contributor
MStar Semiconductor, Inc. Contributor
Nanosys Inc. Contributor
Novatek Contributor
NVIDIA Contributor
Realtek Semiconductor Corp. Contributor
Sharp Corporation Contributor
Toshiba Lifestyle Products & Services Corporation Contributor
TP Vision Europe B.V. Contributor


Heather Schroeder Gioco, +1-713-299-1312