UK Playground Buzz Summer Term 2016 – The Most Popular Brands that Children are Engaging with – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “CHILDWISE
Playground Buzz Summer Term 2016”
report to their offering.

Playground Buzz is a brand tracking report, available in spring, summer
and autumn editions each year, coinciding with the academic school term
in the UK.

The report is designed to inform users about the most popular brands
which children are engaging with, across television, music, games,
websites, gadgets, toys and any other areas of interest.

We focus around two themes: what have children been talking about
recently and what are their favourite things. Brands mentioned have been
extracted and are listed as a top ten, for the whole sample and across
four gender and age groups. Analysis is split to represent the
differences between tween’ (7-12 year olds) and teen’ (13-16 year olds)
boys and girls.

Every term around 1000 children are interviewed via the CHILDWISE
schools panel. Children from school years 3 to 12 are approached to take
part in the research. Interviews are carried out online in schools.

Key Topics Covered:

1. Introduction and sample

2. Buzz Summer 2016 summary

3. Brands talking about recently

4. Favourite brands

– Tween’ boys (7-12s)

– Tween’ girls (7-12s)

– Teen’ boys (13-16s)

– Teen’ girls (13-16s)

5. Favourite Brands by category

– TV

– Websites/Apps

– Vloggers/YouTubers

– Games

– Music

– Films

– Books

– Restaurants

6. Brands by Interests

7. Other things children do

8. Other things children do: Spotlight

For more information visit


Research and Markets
Laura Wood, Senior Manager
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Demographics