Undefeated Partners with IM360 on Virtual Reality Experience to Launch NikeLab Shoe Collaboration

Featuring Basketball Phenomenon Pat the Roc and Beatmaker Nosaj
Thing, VR Experience is Centered on “Undefeated x NikeLab Dunk Lux”
Sneaker; Debuting at Undefeated Pop-Up Store in Los Angeles

LOS ANGELES–(BUSINESS WIRE)–#CourtVision–IM360, a Digital Domain company, has partnered with leading lifestyle
streetwear brand Undefeated on a unique virtual reality experience
called “CourtVision” to launch their new shoe collaboration, the
Undefeated x NikeLab Dunk Lux.

The original two minute VR film puts fans courtside as renowned
basketball handler Pat the Roc shows off his skills in an immersive
environment providing viewers a 360° experience, backed by an original
musical score by producer Nosaj Thing. In support of the shoe release,
the Undefeated Pop-Up Store in Los Angeles will be open to the public
between April 21st and May 1st, and will feature a
NikeLab installation where visitors can experience “CourtVision” on VR
headsets. In addition, a limited number of Undefeated-branded virtual
reality cardboard viewers will be available as a gift-with-purchase
promotion by Undefeated.

View the “CourtVision” virtual reality experience on the IM360 app on iOS&index=1&md5=4c83fb366435b7c84865a8b96ab3d24c” rel=”nofollow”>iTunes
for iOS and android%26hl%3Den&esheet=51325098&newsitemid=20160421005843&lan=en-US&anchor=Google+Play+for+Android&index=2&md5=1631136292ce8219c281dafc256b19cb” rel=”nofollow”>Google
Play for Android.

“With Undefeated’s legacy in the streetwear community, we were able to
bring together the worlds of lifestyle, culture and technology, further
expanding our efforts as the leader in 360/VR experiences,” said Chris
Fieldhouse, Executive Producer, IM360. “It’s been amazing to partner
with a creative brand such as Undefeated to bring a new medium of
entertainment to their market, and we anticipate unveiling more
innovative partnerships in the near future.”

The “CourtVision” virtual reality experience was directed by Digital
Domain’s Neil Huxley, whose credits include commercials for UFC and
Square Enix’s Rise of the Tomb Raider. “My goal for this project
was to bring the excitement of streetball to a global audience by using
the latest technology and filmmaking techniques,” said Huxley, Director
& Creative Director, Advertising and Games, Digital Domain. “This is yet
another milestone as art, commerce and virtual reality continue to blend
in thrilling new ways.”

“We’ve unveiled some big sneaker collaborations in the past, but the
opportunity to roll out the new Undefeated x NikeLab Dunk Lux shoes in
VR takes it to another level,” said Ilias Panayiotou, Brand Director,
Undefeated. “IM360, Digital Domain and our in-house creative team
strived to create something innovative, and we can’t wait for fans to
see the results.”

Visit IM360
to view “CourtVision” and other VR experiences on your desktop, or
download the IM360 app on iOS&index=4&md5=f6b41c2e6b4f6d86c0808e318c59539f” rel=”nofollow”>iTunes
for iOS and Google
Play for Android
for a mobile or Cardboard experience.

The Undefeated Pop-Up Store is located at 112 South La Brea Avenue, Los
Angeles, CA 90036, with the Undefeated x NikeLab experience opening to
the public on April 21st, 11am-7pm PDT. The shop will be open
between April 21st and May 1st.

Learn more about UNDFTD at their website.
Follow on social via Instagram,
and Twitter.

Learn more about Pat the Roc at his website, PatTheRoc.com

Listen to additional Nosaj Thing tracks via his website, NosajThing.com


fortyseven communications for IM360
Rich Jones, 212-391-4707