United States Fire Administration releases “Up In Smoke” PSAs

Will your community stay safe from fire?

WASHINGTON–(BUSINESS WIRE)–The United States Fire Administration (USFA) has unveiled a new series
of broadcast and radio public service announcements (PSAs) designed to
help people appreciate exactly how fire puts their homes and loved ones
at risk.

“These new PSAs are a great way for the fire service to engage their
communities about the need to take steps to improved home fire safety,”
says USFA. “The PSAs also provide high-quality educational content that
will be appreciated by local media outlets.”

The PSAs are available in :15 and :30 spots for broadcast, Internet and
radio use at http://www.plowsharegroup.com/media_downloads/fema-usfa.php.
They underscore the following home fire safety messages:

  • Make sure you have working smoke alarms.
  • Practice an escape plan for you and your loved ones.
  • Keep children at least three feet away from anything that gets hot.
  • Always stay in the kitchen when cooking with high temperatures.
  • Keep heaters three feet away from anything that can burn.

“What could you lose in a home fire?” That blunt and vital question
opens the PSAs, followed by powerful video of routine, yet poignant
family life. The PSAs illustrate what’s truly at risk when a fire breaks
out –- home, possessions, memories. The PSAs end with a caution that
will resonate: “Don’t let your world go up in smoke.”

Fire safety artwork makes the key messages of the “Up In Smoke” campaign
understandable for any population. Because each visual addresses a
single concept, the messages are easy to digest and to remember.

“Up In Smoke” is part of USFA’s broader national initiative, Fire Is
Everyone’s Fight™
, which aims to reduce home fire injuries, deaths
and property loss by changing how people think about fire and fire

Download the free PSAs at http://www.plowsharegroup.com/media_downloads/fema-usfa.php.
For additional fire safety information, visit USFA online at https://www.usfa.fema.gov/prevention/.
Follow USFA on Twitter at @USfire and on Facebook at www.facebook.com/usfire.


For U.S. Fire Administration
Chad Villarroel, 904-346-1977