UnitedHealthcare Launches National Medicare Education Week to Help Make Health Care Coverage Choices Easier for Baby Boomers and Medicare Beneficiaries

Building on its award-winning Medicare Made Clear™ education program,

UnitedHealthcare is launching National Medicare Education Week, Sept.

15-22, to encourage baby boomers and Medicare beneficiaries as well as

their families, friends and caregivers to learn more about their health

care coverage options.1

With more than 10 million members enrolled in its Medicare plans,

UnitedHealthcare is the largest company dedicated to the health and

well-being needs of seniors and other Medicare beneficiaries.

National Medicare Education Week kicks off exactly one month before the

start of the Medicare Open Enrollment Period (Oct. 15-Dec. 7) when

beneficiaries can make changes to their coverage for the following year.

By learning about Medicare during National Medicare Education Week,

beneficiaries may feel more confident and prepared to make decisions

during the Open Enrollment Period.

“Navigating Medicare can be challenging, so we want to help people

become confident about making Medicare decisions,” said Chris Abbott,

UnitedHealthcare Medicare & Retirement regional vice president and

National Medicare Education Week education director. “National Medicare

Education Week is a time right before enrollment for millions of people

to learn more about Medicare and how to find the coverage that best fits

their health needs and budgets.”

Care Improvement Plus, AARP, Ameriprise Financial and the National

Family Caregivers Association supported UnitedHealthcare in creating

National Medicare Education Week.

Events Offer Opportunity to Learn about

Medicare through Hands-On Social Media Workshop

During National Medicare Education Week, UnitedHealthcare and Care

Improvement Plus, a recent addition to UnitedHealthcare’s portfolio of

Medicare health plans, will host more than 65 educational events in more

than 50 cities.

The events will begin with a Medicare Made Clear™ presentation, led by

local company representatives. The presentation will focus on the basics

of Medicare to help beneficiaries find the coverage that is best for

them. Event attendees will also have the opportunity to learn more about

Medicare by participating in a hands-on computer workshop. As older

adults and other Medicare beneficiaries increasingly turn to the

Internet and social media to find information and stay connected, they

can use these tools to learn about their Medicare options as well.

UnitedHealthcare and Care Improvement Plus aim to empower beneficiaries

with the information and skills they need to feel comfortable going

online to learn about Medicare. During the workshops, attendees will

learn how to use popular social media tools such as Facebook, Twitter

and YouTube and how these resources can help them learn more about

Medicare and also stay connected with friends and family.

UnitedHealthcare MedicareStoresSM

and Kiosks Open Nationwide During National Medicare Education Week

During National Medicare Education Week, UnitedHealthcare will open more

than 10 retail stores across the country. The company plans to open more

than 20 additional stores in the weeks leading up to the Open Enrollment

Period. The UnitedHealthcare MedicareStoresSM, which can be

found in malls and shopping centers in more than 30 cities, provide

convenient and direct access to licensed agents who can help educate

beneficiaries about Medicare and how to find coverage that best meets

their health needs and budgets.

Baby boomers, beneficiaries and their caregivers will find within the

stores educational resources and materials about UnitedHealthcare

Medicare plans that can help them make informed decisions about their

health care coverage. Informational meetings about Medicare, health and

wellness will also be held at the stores in the coming months.

The stores’ opening during National Medicare Education Week marks the

latest evolution of the company’s consumer-centric retail strategy and

follows the company’s success with its first store designed specifically

for Medicare beneficiaries, which opened in Kingsport, Tenn., last year.

Beneficiaries may also talk to a UnitedHealthcare representative at more

than 1,400 UnitedHealthcare-branded kiosks that can be found in retail

locations nationwide.

National Medicare Education Week Helps Meet

Growing Demand for Clear Medicare Information

Medicare is our nation’s largest health insurance program, with 49

million Americans enrolled. According to a survey conducted last year by

the National Council on Aging and UnitedHealthcare, most adults ages 60

and older say they find Medicare confusing or do not understand it at

all.2

As 10,000 baby boomers turn 65 every day for the next decade, the

Medicare-eligible population is set to skyrocket, making it even more

critical that clear information about Medicare is accessible to newly

eligible beneficiaries. Recognizing the growing demand for Medicare

information, UnitedHealthcare is launching National Medicare Education

Week this year as an extension of its Medicare Made Clear™ campaign.

UnitedHealthcare created Medicare Made Clear™ to help make Medicare

easier to understand. The multifaceted education program includes a

website, MedicareMadeClear.com, and a library of printed materials such

as guides, brochures and worksheets. The Medicare Made Clear™ guides

were first distributed in 2005, with the full program officially

launching in 2010.

In recent years, the company has enhanced the program with new tools and

features to accommodate a variety of learning styles. Visitors to the

website will now find blogs, quizzes and videos on a variety of Medicare

topics, and beneficiaries can “like” the Medicare Made Clear™ Facebook

page or follow its Twitter handle (@MedicareClear) or YouTube channel

for regular Medicare tips and updates.

For more information about National Medicare Education Week and the

educational events, visit NMEW.com or the National Medicare Education

Week “app,” or tab, on the Medicare Made Clear™ Facebook page. People

can call (800) 568-8316 (TTY: 711) to speak with a UnitedHealthcare

agent who can help them find a UnitedHealthcare store or kiosk in their

area.

More information about Medicare is available at www.Medicare.gov

or 1-800-MEDICARE (TTY: 1-877-486-2048), available 24 hours a day, seven

days a week.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live

healthier lives by simplifying the health care experience, meeting

consumer health and wellness needs, and sustaining trusted relationships

with care providers. The company offers the full spectrum of health

benefit programs for individuals, employers and Medicare and Medicaid

beneficiaries, and contracts directly with more than 650,000 physicians

and care professionals and 5,000 hospitals nationwide. UnitedHealthcare

serves more than 38 million people and is one of the businesses of

UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and

well-being company.

The family of UnitedHealthcare® Medicare Solutions plans are insured or

covered by UnitedHealthcare Insurance Company or one of its affiliates,

a Medicare Advantage organization with a Medicare contract and

Medicare-approved Part D sponsor.

A sales person will be present with information and applications. For

accommodation of persons with special needs at sales meetings call (800)

568-8316 (TTY: 711).

1 Center for Plain Language ClearMark Awards, June 2011; http://www.businesswire.com/news/home/20110608005300/en/UnitedHealthcare-Wins-ClearMark-Awards-Consumer-Friendly-Medicare-Education

2 National Council on Aging and UnitedHealthcare Survey,

Sept. 19, 2011; http://www.unitedhealthgroup.com/newsroom/news.aspx?id=d8ff7644-1e5b-4574-949e-6073e2c7b144