University of Arizona Study Reveals That Kona DeepTM Rehydrates Humans Twice as Fast as Leading Sports Drink and Mountain Spring Water

Sigue a La Raza en Facebook

Naturally Electrolyte-Rich Deep Ocean Mineral Water Also More
Effective in Promoting Muscle Performance Recovery

KAILUA-KONA, Hawaii–(BUSINESS WIRE)–A recent human hydration study conducted at the University of Arizona revealed
that Kona
DeepTM
– the newly introduced deep ocean bottled drinking
water – “shows promise as an optimal rehydrating source over a
carbohydrate-based sports drink and a mountain spring water.” It also
found subjects demonstrated significantly improved recovery of lower
body muscle performance following rehydration with Kona Deep, compared
to the sports drink and mountain spring water. The study, which was
published in the Journal of the International Society of
Sports Nutrition
1, evaluated the impact of
post-exercise hydration with desalinated deep ocean mineral water on
exercise performance and rehydration. To view the complete study, visit: http://bit.ly/1pdPVje


Kona Deep Chief Executive Officer Patrick Turpin believes the new study
will give people a reason to rethink their water.

“Kona Deep is a great option for those who want their water to work
harder, naturally,” said Turpin. “We already knew that Kona Deep
delivers an extraordinary taste and hydration experience, but it’s very
exciting that a new study quantified deep ocean water’s impressive
rehydration benefits.”

Premium bottle water sales in the U.S. have skyrocketed more than 300%
over the past five years.2 But, the introduction of Kona Deep
signals the creation of a new category: deep ocean drinking water. Until
now, consumers had to choose between spring waters and highly processed,
functional purified waters with artificially added electrolytes. With
Kona Deep, bottled water drinkers no longer have to choose between
purity and performance. The new brand offers both – the purity of a
trusted, natural source with nothing artificial, nothing added, and the
hydration benefits of electrolytes.

Kona Deep comes from melted glacial water, which sunk to the ocean floor
more than 1,000 years ago, creating a deep ocean current that still
flows today. This infinitely renewable source absorbs naturally
occurring electrolytes and minerals, which are crucial for hydration and
body balance, along its journey across the ocean floor and along
volcanic fissures.

While deep ocean water is difficult to access, the coast of Kona,
Hawaii, provides an ideal location to source and bottle the water
because the ocean floor falls sharply to more than 3,000 feet below the
surface. At this depth, near-freezing cold and prolonged darkness
creates a pure water that is protected from light and surface ocean
water. Once brought to the surface, the water is desalinated and bottled
at the source with a total dissolved solids (TDS) content of 250, the
perfect balance of performance and taste. During the process, nothing is
added.

Kona Deep is now available in select retailers in Arizona, California,
Hawaii, Nevada and Utah, as well as Sprouts Farmers Market
locations nationwide, in 500mL and 1L bottles. Consumers can purchase
Kona Deep in-store or online at www.amazon.com.
The brand is focusing its initial distribution efforts within the
natural, grocery and specialty retail channels in the Western United
States, and will expand distribution throughout the rest of the country
later this year.

For photos and b-roll video, please visit: http://bit.ly/29humI9

For more information, and a full list of retail locations, please visit www.konadeep.com
and follow the brand on Twitter,
Facebook
and Instagram

About Kona DeepTM

Kona Deep is a deeply refreshing and restoring water with a unique
balance of naturally occurring deep ocean electrolytes essential to life
and health. Kona Deep comes from the ocean waters of Hawaii, over 3,000
feet below the surface where cold, pressure and darkness combine to
create an exceptionally high quality water. We utilize a unique method
to bring the water to the surface to offer you an extraordinary taste
and hydration experience. In the process, we add nothing.

About the University of Arizona
Hydration Study

The University of Arizona hydration study evaluated the impact of
post-exercise hydration with deep-ocean mineral water on rehydration and
exercise performance. The authors hypothesized that deep-ocean
mineral water drawn from a depth of 915 m off the Kona, HI coast
enhances recovery of hydration and exercise performance following a
dehydrating exercise protocol compared to mountain spring water and a
carbohydrate-based sports drink. They concluded that deep-ocean mineral
water shows promise as an optimal rehydrating source over spring water
and/or sports drink.

1 Keen D.A., Constantopoulos, E., Konhilas, J.P., Journal
of the International Society of Sports Nutrition
2016, 13:17.

2 MULO Top 3rd products based on highest price
ounce. Beverage Digest 2015 Fact Book.

Contacts

Aaron Brost | Ro-Bro Marketing & PR
312.576.5315 | aaron@ro-bro.com
or
Allie
Kuopus | Ro-Bro Marketing & PR
262.957.6020 | allie@ro-bro.com