“Up In Smoke” Series of Public Service Announcements

Will your community stay safe from fire?

WASHINGTON–(BUSINESS WIRE)–What could you lose in a home fire? Everything. Fire is fast. In less
than 30 seconds a small flame can turn into a major fire.

To help families across the country prevent the tragedy of a home fire,
the United States Fire Administration (USFA) has begun airing a new
series of broadcast public service announcements (PSAs) that remind us
why – and how – to stay safe from fire.

“On average, a home fire occurs every 85 seconds,” says USFA. “Fire can
happen to anyone, at any time.” To address this threat, USFA’s “Up In
Smoke” campaign provides simple but powerful audio and visual cues.
Remembering them, and putting them into action, can prevent injuries and
save lives.

The PSAs have been released in 15- and 30-second spots for broadcast and
radio use. They address some of the most important home fire safety
messages, including:

  • Make sure you have working smoke alarms.
  • Practice an escape plan for you and your loved ones.
  • Keep children at least three feet away from anything that gets hot.
  • Always stay in the kitchen when cooking with high temperatures.
  • Keep heaters three feet away from anything that can burn.

The “Up In Smoke” is part of USFA’s broader national initiative, Fire
Is Everyone’s Fight™
, which aims to reduce home fire injuries,
deaths and property loss by changing how people think about fire and
fire prevention.

Watch the new PSAs at http://www.plowsharegroup.com/media_downloads/fema-usfa.php.
For additional fire safety information, visit USFA online at https://www.usfa.fema.gov/prevention/.
Follow USFA on Twitter at @USfire and on Facebook at www.facebook.com/usfire.


For U.S. Fire Administration
Chad Villarroel, 904-346-1977