Upstream launches GAMEDOM browser based subscription gaming portal

HTML5 based gaming portal brings big name games to new markets for
the first time

LONDON–(BUSINESS WIRE)–Upstream,
a leading mobile commerce accelerator in high growth markets, has
launched its GAMEDOM HTML5-based gaming platform, which offers consumers
all-you-can-eat subscription-based access to over 100 top gaming titles
in over 10 categories. Internationally renowned premium titles such as
the Cut the Rope and Tap the Frog series are available, with no
installation needed and zero advertising included, ensuring no delays or
distractions for players.

GAMEDOM, developed in partnership with GamePix, the go-to HTML5 games
distribution platform, gives mobile operators the chance to provide
their customers a smartphone offering that is operating-system agnostic,
enabling customers with all types of smartphones to access the full
library of high quality games. GAMEDOM also offers customers a number of
advantages over games purchased in a traditional app store:

• No in-game purchases or any additional spending required; users can
  access the complete experience for one low cost weekly payment.
• No downloads, so invaluable device memory doesn’t need to be taken up
  by games.
• No adverts; unlike the freemium versions of many games, GAMEDOM strips
  away the ads leaving customers to enjoy gaming without distractions.
• Over 80 game titles for kids, including premium titles for under 10s.
  The portal offers a unique family timer feature to control the amount
  of play kids have, whilst all the titles for kids are also available
  via the stand-alone portal, GAMEDOM Kids.

Upstream is working with a number of operators to bring GAMEDOM to new
and exciting markets, and a Lite version of the gaming portal broadens
the opportunity to roll the platform out in markets where devices,
internet connections and technology infrastructure are often less
advanced. Adding to this, GAMEDOM subscriptions can be paid through
direct operator billing, thereby not requiring a bank payment card and
further expanding the potential user base. The new browser-based
subscription gaming portal has already launched in Brazil and Nicaragua,
with Qatar and Nigeria expected to follow over the summer.

George Kalyvas, Head of Propositions, Upstream, said: “We are
phenomenally excited to be able to offer subscription based mobile
gaming. As has been shown by leading brands like Netflix, Apple Music,
Spotify and Xbox Live Arcade, all-you-can-eat subscription services are
popular amongst customers for offering access to a huge amount of
content at an affordable price. GAMEDOM brings this model to the world
of mobile gaming for the first time in many countries and provides a
logical next step from traditional app store distribution models.”

Edouard Wawra, CEO, GamePix commented: “The mobile gaming
industry continues to grow at an impressive rate, driven by consumer
demand and smartphone penetration. GAMEDOM is the result of a successful
partnership between Upstream and GamePix. For the first time, we will
bring top branded HTML5 games in emerging markets, allowing users to
play from any kind of mobile device: Android, iOS and others. This is an
important step forward for the industry and will allow gaming companies
to publish their games in strategic territories by leveraging the
GamePix platform.”

ENDS

About Upstream

Upstream
is accelerating mobile commerce in high growth markets. Our software and
infrastructure platform already enables 1.2 billion people to
effortlessly receive and pay for the most relevant and affordable
digital subscription services on their mobile devices. We have 65
million paying subscribers in 43 countries, making purchases worth $255
million in 2015 alone and growing rapidly.

For mobile operators, we are a strong partner that leverages their
unique assets to become key players in the mobile commerce space. For
developers, publishers and service providers, we offer fast track access
to 43 high growth markets.

About GamePix

GamePix helps gaming companies distribute their games outside App Stores.

The GamePix platform is widely connected, from Websites to Hardware
Manufacturer and Mobile Network Operators around the globe, making it
easy for game developers to publish content in alternative and emerging
markets.

Top Game brands like Zeptolab, Playmous, HandyGames and many more chose
the GamePix Platform to publish their games, reaching millions of users
in 200 countries every month.

GamePix is scaling globally and fast by choosing the right timing to
expand its business in a growing international market, closing important
partnerships with some of the largest companies in the world, such as
Microsoft, Google, Nokia, Kaspersky Lab and others.

More information can be found at www.upstreamsystems.com
and www.gamepix.com.

Contacts

For more information please contact:
Lucy Westman/ George
Chamberlain
Diffusion PR
+44 207 291 0230
upstream@diffusionpr.com