LOS ANGELES–(BUSINESS WIRE)–VEEV Spirits (http://veevlife.com)
announced today a nationwide sales partnership with Blackheath Beverage
effective October 1st. The new partnership will nearly triple the sales
force for VEEV Spirits brands, which include its flagship vodka
replacement, VEEV Spirit and VitaFrute™ Cocktails by VEEV®, the first
line of certified organic ready-to-drink cocktails.
“We have grown our brands with an entrepreneurial spirit by focusing our
sales and marketing efforts on the right markets with breakthrough
programming. Partnering with Blackheath Beverage Group increases our
sales team in key markets allowing us to accelerate growth for both
VitaFrute and VEEV Spirit,” said co-founder Courtney Reum.
“Our brands are successful in large national chains, neighborhood liquor
stores and prestigious cocktailing destinations. Blackheath Beverage
Group has the scale and multi-channel expertise to lead our sales
efforts,” added co-founder Carter Reum. “By combining our innovative
products and breakthrough marketing strategies with Blackheath’s sales
expertise and reach, we plan to aggressively take our brands to a new
level of expansion.”
VEEV Spirits has shown that continuous innovation leads to continuous
growth. VEEV was honored as an Inc 500 Fastest Growing Private Companies
in America, named one of Beverage Information’s Rising Stars and
recipient of the Technomic Fast 50 Award. Last year VEEV Spirits
unveiled VEEV 2.0. Reformulated from 60 proof to 70 proof, and more
versatile than ever, VEEV is now positioned as a better alternative to
vodka. As a result, VEEV and its new Cheat on Vodka campaign
helped the brand achieve its highest sales ever in Q4 2014. VEEV also
reinvented the ready-to-drink (RTD) category in 2012 with VitaFrute
Cocktails by VEEV, the first line of certified organic RTD cocktails.
Available nationwide in some of the top off premise chains in the
country, the brand continues to gain momentum as the fastest growing RTD
on the market, reaching 115% dollar growth this year versus 2014.
“VEEV and VitaFrute’s premium quality, progressive positioning and
commitment to sustainability resonate with millennial drinkers,” added
Jay Harkins, CEO, Blackheath Beverage Group. “VEEV Spirits’ brands align
perfectly with the other premium spirits that we represent. We are
excited to have a meaningful stake in growing VEEV and VitaFrute in more
markets around the country.”
About VEEV® Spirits LLC
VEEV® Spirits LLC was founded by brothers Courtney Reum and Carter Reum.
What started as a two-man startup, in 2007, grew into one of the
best-selling independent liquor brands in the U.S. VEEV Spirits was
ranked amongst the 250 fastest growing companies and brands in the U.S.
by Inc. Magazine (September 2011) and won the Technomic Fast 50 Award in
Founded on the philosophy of A Better Way to Drink™, the Reums created
VEEV Spirit as a better alternative to vodka by using only the best
ingredients including the Brazilian açaí berry prickly pear, acerola
cherry and other natural ingredients. They also implemented sustainable
business practices, a philosophy that VEEV upholds and promotes in
everything they do.
VEEV Spirits is an active member of 1% for the Planet®, where 1% of
topline sales are donated to environmental initiatives and crafted in
the only distillery in America that operates on renewable wind powered
energy, VEEV is also proud to be The World’s First Carbon Neutral
In 2012, VEEV Spirits launched Organic VitaFrute™ Cocktails by VEEV®,
the first line of organic ready-to-drink cocktails. At under 125
calories per serving and 15% ALC/VOL (30 proof), VitaFrute Cocktails are
made with all-natural ingredients and can enjoyed by simply pouring over
To learn more visit www.veevlife.com.
Find a bottle near you by visiting veevlife.com/find. Follow @VEEV on
Facebook, Twitter, and Instagram.
About Blackheath Beverage Group
Blackheath Beverage Group, LLC is an industry leading U.S. sales and
marketing platform that provides independent brands with the bandwidth
and leverage otherwise only found within large supplier networks.
Blackheath successfully bridges the gaps in the Three Tier liquor system
by supplying superior services and resources, while allowing brand
owners to enhance efficiencies and maintain control. Founded in 2012,
Blackheath Beverage Group has rapidly redefined how brands go to market.
For more information, please visit http://www.bhbeverage.com.
Dog and a Duck
Marisa Bettencourt, 323-443-7780