VenueNext and the Orlando Magic Announce Partnership to Enhance Fan Experience at the Award-Winning Amway Center

-First NBA Venue for VenueNext Extends Technology Company’s Early
Lead in Sports & Entertainment Market-

SANTA CLARA, Calif. & ORLANDO, Fla.–(BUSINESS WIRE)–VenueNext and the Orlando Magic announced today an agreement to
implement the VenueNext technology platform at the award-winning Amway
Center. Starting with the 2015-16 regular season, Orlando Magic fans
attending games at Amway Center will see a brand new version of the
Magic’s mobile app that seamlessly surfaces services, including: mobile
tickets and access systems for parking and events; wayfinding; enhanced,
more flexible loyalty services; and the ability to order food, drinks
and merchandise for select in-seat delivery or express pick-up.

“The Orlando Magic is one of the most innovative, forward-thinking and
fan-focused in the NBA,” said VenueNext CEO & Founder John Paul. “We’re
excited to collaborate with this team, not only to improve the fan
experience, but also to bring new insights to the Magic about the fans
attending the technology-enhanced Amway Center.”

The Orlando Magic will use VenueNext’s unifying technology platform that
ties isolated systems together to connect fans to everything the venue
has to offer, as well as to help them make real-time, data-driven
decisions which improve business performance.

“In continuing the Orlando Magic’s commitment to our fans and their
experiences at Amway Center, we are thrilled to partner with VenueNext,”
said Magic CEO Alex Martins. “VenueNext’s revolutionary innovation will
give our fans the ability to be mobile-enabled for Magic games in the
Amway Center. In essence, we are turning our patrons’ mobile devices
into remote controls for the live experience. We are proud to be the
first team in the NBA to launch this application in the fall, as we
continue to make our patrons’ experience legendary.”

The Amway Center continues to be a technological and innovative
showcase. In December of 2014, the Magic became the first NBA team to
offer Apple Pay, the revolutionary, new mobile payment technology. Other
initiatives have included the launch of iBeacons technology installed
throughout Amway Center to provide fans the ability to receive instant
communication and updates the moment they enter the arena; and the
re-launch of for
a more responsive mobile and tablet application. The Magic was also the
first NBA team to sign a deal with in
the fantasy sports category. The Magic’s legendary customer service
training program – which was developed by the Magic in partnership with
the Disney Institute – provides training to more than 2,000 Amway Center
staff each year, and has become a best-practice model for the NBA. The
Amway Center was named the 2012 Sports Facility of the Year by SportsBusiness
, while also winning the prestigious 2013 Customer Experience
Award from the StadiumBusiness Awards.

About VenueNext

VenueNext is a technology company on a mission to transform the way
people around the world experience venues. VenueNext’s platform unifies
the venue infrastructure ecosystem, giving venue owners access to an
entirely new suite of sophisticated software tools and services that
enhance business performance. VenueNext also develops context-aware
smartphone apps that, for the first time, seamlessly connect guests with
everything a venue has to offer. Founded in 2013, VenueNext is backed by
Aurum Partners LLC and other funds affiliated with the owners of the San
Francisco 49ers, Causeway Media Partners, Live Nation Entertainment,
Twitter Ventures and Aruba Networks. VenueNext has offices in San
Francisco, Silicon Valley and New York. VenueNext was named one of the
top ten most innovative companies in sports by Fast Company in 2015 and
the recipient of a 2015 Edison Award for Innovation. Please visit to
learn more.

About the Orlando Magic

Orlando’s NBA franchise since 1989, the Magic’s mission is to be world
champions on and off the court, delivering legendary moments every step
of the way. The Magic has seen great success in a relatively short
history, winning five division championships (1995, 1996, 2008, 2009,
2010) with seven 50-plus win seasons and capturing the Eastern
Conference title in 1995 and 2009. Off the court, on an annual basis,
the Orlando Magic gives more than $2 million to the local community by
way of sponsorships of events, donated tickets, autographed merchandise,
scholarships and grants. Orlando Magic community relations programs
impact an estimated 75,000 kids each year, while a Magic staff-wide
initiative provides more than 6,000 volunteer hours annually. In
addition, over the last 25 years more than $19.8 million has been
distributed to local nonprofit community organizations through the
Orlando Magic Youth Foundation and the Orlando Magic Youth Fund, a
McCormick Foundation Fund (OMYF-MFF) since 1994, which serves at-risk
youth. Ticket highlights for the Magic’s 2015-16 season in the Amway
Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience
Award and named SportsBusiness Journal’s 2012 Sports Facility of the
Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or
less and 9,000 seats priced $50 or under. For ticket information log on
or call 407-89-MAGIC.


Louise Callagy, 415-699-2963
Glass, 407-916-2631