Violet Verbena Named 2017 Color of the Year by PPG PAINTS Brand

Gray-purple: playful, elegant and calming

CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–The PPG PAINTS™ brand today unveiled its 2017 Color of the Year: Violet
Verbena (PPG1169-5), a grayed-off, moody purple with a chameleon-like

“Violet Verbena is at once as nostalgic as it is modern. It’s
substantial in a world that can sometimes seem so temporary, luxurious
in a harsh world that needs pampering, and introspective and private in
an invasive world,” said Dee Schlotter, senior color marketing manager,
PPG. “Purple was unanimously selected as the 2017 Color of the Year by
PPG’s global color experts for its distinctive qualities. We are seeing
this shade of violet on the runway in fashion, and in textiles for the
commercial and residential segments.”

Schlotter cited a new era of consumer mindsets as part of the reason
that the PPG Paints brand selected Violet Verbena as the hottest
color for 2017. These new attitudes defy convention and blend ideations
of gender, relationships, careers, workplaces and living spaces, she

“Consumers now embrace the middle ground between masculine and feminine,
young and old, and work and leisure. Violet Verbena’s blending of gray
and violet reflects that middle ground,” Schlotter said.

Violet Verbena serves as an ideal evolution of the bohemian, gypset
(gypsy-jetset) consumer lifestyle that has been trending recently. As
this type of consumer shifts in to new attitudes and experiences – they
are becoming more mindful, more mystic, and more deeply involved in
spiritual exploration and fascinated with cosmic exploration, she said.
“Consumers are drawn to the galactic dark colors that combine deep
purples, blues and grays to create an intriguing futuristic vibe,”
Schlotter said.

PPG’s more than 20 color stylists around the world, each specializing in
different markets, collaborate to determine styles and color trends for
homes as well as electronic devices and automobiles. The company’s
unique position as a color leader in multiple industries enables it to
observe and translate emerging global color trends for its customers’
applications – from consumer goods to automotive, from residential to
commercial to industrial design.

The PPG Paints brand’s 2017 Color of the Year is a unique violet
hue with a quality that allows it to adapt to surrounding environments
and complement a variety of design aesthetics. When paired with dark
neutrals, the color unveils gray undertones, but when paired with
whites, it reads as a purer purple, according to Schlotter. Its design
appeal is similarly nuanced, she said. “Violet Verbena blends perfectly
with many different surroundings, like a chameleon. It looks polished
yet playful in a child’s room, and it is calming enough to be used in
hospitals or other spaces that require tranquility.

“The color is a modern choice for interiors and furnishings, yet it is
elegant enough to be incorporated into traditional designs,” she
continued. “Violet Verbena is colorful enough to make a statement, but
it can also be considered neutral with its gray undertones.”

Violet Verbena is the focal point of PPG’s four global color trend
stories for 2017, which center on the theme of Pendulum: earth, water,
fire and air. For the first time, the PPG Paints brand includes
its Color of the Year in all of its trend themes, as the prevalence of
this hue allows it to live in every story. The four themes are:

  • HOURGLASS: A classic palette with a contemporary spin, this
    theme represents the earth element, with consumers finding stability
    in what they know and gravitating toward designs rooted in historical
    relevance. The palette incorporates rich, royal hues such as PPG
    brand colors Burgundy Wine (PPG1053-7), Old Mill Blue
    (PPG1171-6) and Castle Stone (PPG1128-7), blended with a healthy dose
    of neutrals such as Pearl (PPG1087-2) and Go To Gray (PPG1004-1), to
    pair beautifully with wood, marble and stone tile. The lavender hues
    of Violet Verbena add to the royal nature of these colors, while still
    blending effortlessly with greens, blues and neutrals.
  • ES/SENCE: This theme focuses on the element of water, purity
    and the premise that less is unequivocally more. In a time when many
    consumers are embracing minimalism, the colors in this palette evoke a
    sense of simplicity and relaxation. Watery blues, lush greens and soft
    blended tones provide a mellow, calming and refreshing mentality. Sea
    Mist (PPG1227-1), Ancestral (PPG1047-4), Almond Cream (1086-3) and
    Simply Elegant (PPG1155-3), a few of the colors in the palette, create
    a soft, calming ambiance and pair beautifully with soothing Violet
  • IMPOWER: Centered on change powered by the fire element, this
    complex palette incorporates deep tones, light neutrals and everything
    in between. It celebrates the fact that consumers do not have to
    define themselves by any specific design personality, but can exist
    somewhere in between. Consumers drawn to this palette can pair
    furnishings and colors from various genres and disciplines in a
    decadent yet easy fusion. Bold colors of the PPG Paints
    brand such as Azure Tide (PPG1231-6), Cenote (PPG17-02), Red Licorice
    (PPG1186-7) and Crushed Pineapple (PPG1213-7) pair with muted neutral
    tones such as Willow Tree (PPG1112-6), Gray Violet (PPG1014-5), Silver
    Screen (PPG1014-3) and not-quite gray Violet Verbena.
  • BIOCENTRIC: This design story is representative of air and the
    idea that we are all connected, and the palette dazzles with
    space-inspired hues and saturated organics. PPG Paints brand
    colors Spinach Salad (PPG11-16), Blueberry Muffin (PPG1164-5) and
    Enchanting Eggplant (PPG13-07) give the palette an organic vibe, while
    Black Flame (PPG1043-7), Cavalry (PPG1041-7) and Witchcraft
    (PPG1037-7) offer blue-black mystery to the palette and pair
    beautifully with Violet Verbena. Incorporating these colors into the
    home gives the look of contemporary elegance and laid-back charm.

Violet Verbena and all the colors of the 2017 Pendulum color trend
stories, along with 2,000 colors in PPG’s palette for THE VOICE OF COLOR®
system, are available at PPG Paints stores and independent
retailers across the United States in the PPG Paints, PPG PORTER

To learn more about the PPG Paints brand or to find a store near
you, visit

EDITOR’S NOTE: For images and more information on the PPG
brand’s 2017 color trends, visit

PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. For more information, visit


At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit

PPG Paints and We protect and beautify the world are
trademarks and the PPG Logo is a registered trademark of PPG
Industries Ohio, Inc.
PPG Pittsburgh Paints, PPG Porter Paints
and The Voice of Color are registered trademarks of PPG
Architectural Finishes, Inc.


PPG Media Contacts:
Jamie Altman, 724-742-5599
Edgar, 724-742-5699
Architectural Coatings