VIP Brand Opens First Kiosk in the USA

GOLDEN, Colo.–(BUSINESS WIRE)–Electronic Cigarettes International Group, Ltd. (The “Company”)
(OTCBB: ECIG) today announced the opening of its first VIP kiosk in
the USA at the FlatIron Crossing Mall in Broomfield, Colorado. FlatIron
Crossing has more than 200 shops and restaurants, and generates average
monthly foot traffic of one million people. This USA VIP kiosk
capitalizes on the experience, infrastructure and success of ECIG’s
rapidly expanding network of over 175 owned and franchised kiosks across
Europe.

“The launch of ECIG’s first kiosk in the United States represents a
major growth opportunity for the company and reflects 12 months of
planning and excellent cooperation between the UK and USA management
teams,” said Dan O’Neill, Chief Executive Officer of Electronic
Cigarettes International Group. “Management remains committed to
establish VIP as the number one global premium e-cigarette brand as the
Company continues to focus on generating long-term profitable growth.”

The Company plans to open at least two additional VIP kiosks in the USA
prior to the end of the third quarter of 2016. Work has been completed
identifying the priority locations across the country. Future expansion
will be evaluated based on the performance of the test units.

About Electronic Cigarettes International
Group, Ltd. (ECIG)

Electronic Cigarettes International Group (ECIG) is dedicated to
providing a compelling alternative to traditional cigarettes for the
more than 1 billion current smokers around the world. ECIG offers
consumers a full product portfolio that incorporates product quality and
the latest technology. The Company’s website is www.ecig.co.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made
pursuant to the safe harbor provisions within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking statements
are any statement reflecting management’s current expectations regarding
future results of operations, economic performance, financial condition
and achievements of ECIG, including statements regarding ECIG’s
expectation to see continued growth. Forward-looking statements,
specifically those concerning future performance are subject to certain
risks and uncertainties, and other factors are disclosed in the
Company’s filings with the Securities and Exchange Commission. Unless
required by applicable law, ECIG undertakes no obligation to update or
revise any forward-looking statements.

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Facebook: @Electronic
Cigarettes International Group, Ltd.

Twitter: @ECIGCorporate

Contacts

For investor inquiries please contact:
The Piacente Group, Inc.
Don
Markley, 212-481-2050
ecig@thepiacentegroup.com
www.ecig.co