vitaminwater® Recruits “Tryathletes” for Social Media Challenge Ahead of Rio 2016 Olympic Games

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Contest will reward consumers who try new activities in the pursuit
of a bold, inspired life – with a trip to Rio on the line

NEW YORK–(BUSINESS WIRE)–Every successful athlete shares a common, fearless commitment to never
settle in their pursuit of the next big thing. This summer, vitaminwater®
is challenging consumers everywhere to adopt that same mentality and “be
a tryathlete” — someone who is always in pursuit of vibrant new
experiences.

Through the vitaminwater 2016 #beatryathletecontest, vitaminwater
will reward consumers who live to try new activities and experiences.
Fans are invited to showcase their inner tryathlete by
documenting these experiences to vie for a series of prizes that
includes an all-expenses-paid trip for four in February to Rio de
Janeiro, Brazil, the host city of the Olympic Games in 2016.

vitaminwater has always had an adventurous side, daring
consumers to ask: what if?” said Celina Li, vitaminwater Group
Director at The Coca-Cola Company. “Throughout the vitaminwater
#beatryathlete contest, we’ll be alongside consumers as they ask
themselves that question and take the opportunity to see and enjoy new
adventures in life.”

Leading by example as the brand’s official U.S. Olympic athlete and
campaign spokesperson will be Megan Rapinoe, a London 2012 gold
medal-winning soccer player for the U.S. Women’s National Team and
self-professed tryathlete. “I’m excited to partner with vitaminwater
on the #beatryathlete contest because I’m definitely a ‘try’ person,”
said Rapinoe. “I love to try new things and always challenge myself to
enjoy new experiences, places and anything outside the norm.”

To get involved in the program, tryathletes must follow
@vitaminwater on Instagram or Twitter. For prize consideration, tryathletes
must post a photo or video of themselves trying something new by using
the program hashtag (#beatryathletecontest) or by registering their
“try” at beatryathlete.com.
tryathlete contest entries will be judged for creativity,
originality, quality of submission and fit within the theme of trying
something new.

Contest entries must be submitted no later than midnight Eastern time
on August 21, 2016.
Each entrant is limited to one submission per
day. For a complete list of contest rules, please visit beatryathlete.com
and follow vitaminwater (@vitaminwater) on Instagram and Twitter.
No purchase necessary.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands and more than 3,800 beverage choices. Led by Coca-Cola, one of
the world’s most valuable and recognizable brands, our company’s
portfolio features 20 billion-dollar brands, 18 of which are available
in reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater,
Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through
the world’s largest beverage distribution system, we are the No. 1
provider of both sparkling and still beverages. More than 1.9 billion
servings of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world’s top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Contacts

The Coca-Cola Company
Danielle DuBois, 212-545-6098
ddubois@coca-cola.com