New Division Partners with Madison Square Garden and New York Rangers
on Virtual Goalie Experience
LOS ANGELES & LAS VEGAS–(BUSINESS WIRE)–It was announced today that STRIVR Labs Inc., in an effort to help
organizations and teams bring never-before-seen VR experiences to their
fan base, has launched a Fan Experience and VR Production division aimed
at bringing teams, brand partners, fans, and venues as close to the
action as the athletes themselves.
Headed up by STRIVR Managing Partners Logan Mulvey and Brian Murphy, the
new division recently created a fully immersive
and interactive experience in partnership with Madison Square Garden and
the New York Rangers, allowing fans the opportunity to “step into the
skates” of a Rangers goalie and block game–like shots
from real New York Rangers players in a virtual Madison Square Garden.
“STRIVR has been an incredible partner to MSG,” said Andrew Lustgarten,
EVP of Corporate Development & Strategy of The Madison Square Garden
Company. “You truly feel like you are on the ice at The Garden, and it
brings our fans to places they’ve never been before.”
Mulvey is a former Hollywood film executive who will bring his marketing
expertise to STRIVR after founding independent digital distribution
labels GoDigital and Amplify. Murphy is a former college baseball
standout and served as Head of Finance and Business Development at both
GoDigital and Amplify under Mulvey.
Founded in February 2015, STRIVR has quickly established itself as the
premiere VR sports training platform for professional and college
athletes, with a rapidly expanding roster of 23 organizations and
universities that includes the Arizona Cardinals, Minnesota Vikings, New
York Jets, Stanford University, Clemson University, Washington
Capitals, and the Washington Wizards, among others.
In December, STRIVR partnered with Visa, Bank Of America, and the New
England Patriots to create an exclusive game day VR experience that
allowed fans to travel inside the game and see the Patriots practice
through the eyes of a player, step inside the Patriots’ facilities, and
stand on the 50-yard line at Gillette Stadium.
STRIVR will be showcasing their technology and content at CES 2016,
where the company founders will speak at the Sports Tech Marketplace and
Conference on January 7th.
The company is headquartered in Palo Alto, CA.