Walgreens Inspires “Noses On” Across America to Support Third Annual Red Nose Day in the U.S.

Walgreens returns as exclusive U.S. retailer of Red Noses, on sale
starting April 17, to help end child poverty — one nose at a time

DEERFIELD, Ill.–(BUSINESS WIRE)–Red Noses, the iconic symbol of the Red Nose Day cause to end child
poverty, are on sale beginning today at all Walgreens and Duane Reade
stores nationwide, kicking off the six-week charitable campaign. In its
third consecutive year as the exclusive retailer of the campaign’s Red
Noses, Walgreens
is welcoming back Comic Relief’s Red
Nose Day
with comic cheer and a series of celebrations and
fundraising events nationwide in support of Red Nose Day.

From now until June 3, customers can participate and show their support
by purchasing a Red Nose for $1, with all profits from all sales
benefitting Red Nose Day.*

“Child poverty is a public health crisis that impacts us all, and
Walgreens commitment with Red Nose Day is to create urgency and build a
movement to help children around the world,” said Alex Gourlay,
Walgreens Boots Alliance co-chief operating officer. “Along with other
campaign partners, we’re helping to create a unique and powerful
opportunity for people and communities to come together to end child
poverty. With more ‘Noses On’ opportunities and activities across the
country for Walgreens customers and employees, we’re hoping to put some
fun into building on the campaign’s success to hopefully exceed our
fundraising goals.”

Ride On For Red Nose Day

For the first time, Walgreens will be hosting Ride
On For Red Nose Day
, two unique cycling experiences, created in
conjunction with PeopleForBikes, to challenge bike riders across the
U.S. to pedal for children in need. The cycling fundraising initiative
includes two parts:


A fully supported, professional-grade road cycling experience with
two routes – the first kicks off on the West Coast in Santa
Barbara, Calif. on April 30, rolling into Las Vegas on May 3. The
East Coast ride travels from Boston on May 21 arriving in New York
City on May 24, just in time to celebrate Red Nose Day on May 25

-– A Ride On for Red Nose Day Challenge, in which individuals and
groups can commit to riding in their communities to raise funds for
Red Nose Day through an online fundraising platform developed for
the campaign.

All donations raised during the Ride On activities will benefit the Red
Nose Day Fund, and people across the country are encouraged to
participate to show their support. To sign up for the challenge and for
more information, visit: rideon4rednoseday.com.

“Noses On” Live

To further heighten Red Nose Day awareness, beginning in mid-April,
Walgreens employees in select stores across the country will take over
Facebook Live with a variety of “Noses On” videos. More than 600
participating employees, also known as “Red Nose Captains,” will
complete fun activities on live video, including dancing competitions,
singing challenges that Walgreens customers can participate in with
employees while wearing their Red Noses, and more. Follow the Walgreens
Facebook Page
for live updates.

Empowering Through Video

To help launch the initiative, Walgreens, in partnership with VIMBY, a
content marketing studio, created a social experiment powered by a
series of Red Nose Day videos. The first, “Orange
Goes Red
,” features a town where the Red Nose spirit is in full
force. As newcomers enter the town, they learn how they can make a
difference by wearing a Red Nose. The videos also tell various stories
about how Red Nose Day benefits its charity partners and enables viewers
to track the campaign’s progress.

The Walgreens Impact: Driving Social Responsibility

Red Nose Day has raised more than $1 billion globally since its launch
in the UK in 1988. For Walgreens
Boots Alliance
, a global, pharmacy-led health and wellbeing
enterprise, Red Nose Day is an anchor for the company’s goal of
supporting health and wellbeing. Walgreens, as part of the Retail
Pharmacy USA Division of Walgreens Boots Alliance, raised more than $20
million in the U.S. in 2016, supported through sales of Red Noses,
providing funds for nutritious meals, essential medicine, clean water
and other vital aid and education-based services to children in the U.S.
and across the globe.

Beneficiaries of the Red Nose Day Fund include the Boys & Girls Clubs of
America, which provides safe places for children to learn and play after
school; Children’s Health Fund, which brings essential medical services
to underserved children; hunger relief organization Feeding America;
Save the Children, which provides critical early childhood programs, as
well as charity: water; Gavi, the Vaccine Alliance; National Council of
La Raza; and The Global Fund.

Walgreens Boots Alliance’s corporate social responsibility efforts focus
on four key areas: community, environment, marketplace and workplace.
For additional information on Walgreens Boots Alliance’s corporate
social responsibility efforts, please refer to the recently released 2016
Corporate Social Responsibility Report

This year, the Red Nose Day campaign will culminate in a night of
special television programming celebrating Red Nose Day on May 25
starting at 8 p.m. ET on NBC. For more information on Red Nose Day and
how to get involved, visit walgreens.com/RedNoseDay
and Walgreens on Facebook,
and Instagram.

About Walgreens

Walgreens (www.walgreens.com),
one of the nation’s largest drugstore chains, is included in the Retail
Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ:WBA),
the first global pharmacy-led, health and wellbeing enterprise. More
than 10 million customers interact with Walgreens each day in
communities across America, using the most convenient, multichannel
access to consumer goods and services and trusted, cost-effective
pharmacy, health and wellness services and advice. Walgreens operates
8,175 drugstores with a presence in all 50 states, the District of
Columbia, Puerto Rico and the U.S. Virgin Islands. Approximately 400
Walgreens stores offer Healthcare Clinic or other provider retail clinic

About Red Nose Day

Red Nose Day (rednoseday.org) is run by the non-profit organization
Comic Relief Inc. (comicrelief.org), a registered 501(c)(3) American
public charity. Red Nose Day started in the U.K., built on the
foundation that the power of entertainment can drive positive change.
Red Nose Day has raised over $1 billion globally since the campaign’s
founding in 1988. Red Nose Day launched in the U.S. in 2015 with a
mission to raise money and awareness to end child poverty, and has
raised over $60 million to date for the cause. Money raised for the
campaign goes to the Red Nose Day Fund, which supports programs that
keep children in need safe, healthy and educated, both in America and
abroad. Since launching in the U.S., Red Nose Day has received generous
support from millions of Americans, and many outstanding partners,
including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation.

* Until June 3, 2017, for each Red Nose purchased Walgreens will donate
$0.50 to the Red Nose Day Fund, which supports programs that help
children living in poverty in the U.S. and internationally. For more
information about the Red Nose Day Fund, visit rednoseday.org.
No portion of purchase is tax deductible.


for Walgreens
Beatrice Jimenez, 212-614-4725
Peters, 847-315-1232