Walmart.com and Lord & Taylor Announce Plans to Deliver Premium Fashion to Customers
Lord & Taylor to Launch New Flagship Store Next Year on Walmart.com
BENTONVILLE, Ark. & NEW YORK–(BUSINESS WIRE)–Walmart.com and Lord & Taylor announced today that Lord & Taylor will
launch a flagship store on Walmart.com. Expected to launch in spring
2018, Walmart.com will introduce a specialized online experience
offering premium fashion brands directly from the Lord & Taylor flagship.
“Our goal is to create a premium fashion destination on Walmart.com,”
said Denise Incandela, Head of Fashion, Walmart U.S. eCommerce. “We see
customers on our site searching for higher-end items, and we are
expanding our business online to focus on adding specialized and premium
shopping experiences, starting with fashion. We’re excited that Lord &
Taylor is part of the team we’re working with as we continue to create a
new Walmart.com.”
In conjunction with the launch of the Lord & Taylor flagship store on
Walmart.com next year, Walmart is also evolving how customers will be
able to shop fashion on the site, adding elements of discovery and
inspiration. As part of this experience, Lord & Taylor will have a
dedicated store on Walmart.com and the Walmart app that will reflect the
premium fashion it is known for, reaching exponentially more shoppers
than it currently does through lordandtaylor.com.
“As retail continues to change, this flagship store creates enormous
growth opportunities for Lord & Taylor and our brand partners,” said
Liz Rodbell, President of Lord & Taylor. “Our customers trust us to
deliver high-quality fashion apparel and accessories, and we will soon
be able to extend the reach of that offering to new customers through
this flagship store. Walmart.com is a shopping destination that reaches
a wide base of customers looking for premium fashion brands. They are a
great company for us to work with as we continue to grow our digital
presence.”
Over the past year, Walmart has aggressively expanded its online
assortment. Walmart.com currently offers more than 60 million items on
the site, compared to 20 million items last year. At the same time, Lord
& Taylor continues to evolve its department store model, combining brick
and mortar locations with compelling online destinations for a truly
exciting all-channel experience.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, over 260 million customers
and members visit our more than 11,600 stores under 59 banners in 28
countries and e-commerce websites in 11 countries. With fiscal year 2017
revenue of $485.9 billion, Walmart employs approximately 2.3 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com,
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.
About Lord & Taylor
Founded in 1826, Lord & Taylor is the oldest department store in the
United States and one of the country’s premier retailers. It has built
its reputation on offering high-quality fashion apparel and accessories,
exciting store environments, and seamless service. Lord & Taylor
operates 50 full-line locations primarily in the northeastern and
mid-Atlantic U.S. and lordandtaylor.com. It is part of the Hudson’s Bay
Company brand portfolio.
Eric Zorn served as an advisor for HBC.
Contacts
Wal-Mart Stores, Inc.
Danit Marquardt, 1-800-331-0085
or
Lord
& Taylor
Tiffany Bourré, 416-571-1301
tiffany.bourre@hbc.com
