Walmart Delivers Deals, Availability and Simplicity on Black Friday

BENTONVILLE, Ark.–(BUSINESS WIRE)–Walmart shared the following statement on how the company delivered on
its Black
plans for customers. The retailer also unveiled top products
purchased on Black Friday and how customers shopped that day in stores
and online.

“This Black Friday, we promised customers great deals, more availability
of those items, an integrated offering with and the simple
shopping experience our customers have come to expect from Walmart. I am
proud to say that we’ve delivered on all fronts,” said Steve Bratspies,
Chief Merchandising Officer, Walmart U.S. “Our customers were
particularly excited about the new technologies we offered this year. In
addition to picking up Black Friday favorites like televisions and toys,
they flocked to our stores for drones, virtual reality products and

Thanksgiving and Black Friday Fun Facts and Stats:

  • The week kicked off with customers visiting stores in the days leading
    up to Thanksgiving to grocery shop. This Thanksgiving, Walmart sold
    150 million pounds of turkey and ham. Throughout the month of
    November, the retailer also sold more than six pies per second with
    the most popular pies being pumpkin and the Patti Labelle Sweet Potato
  • Black Friday is about offering great deals in stores and online. At
    midnight ET on Thanksgiving Day, customers started shopping on
    and the Walmart
    . Thanksgiving Day was once again one of the top online
    shopping days of the year.
  • Then, at 6 p.m. the retailer kicked off the company’s Black Friday
    event in stores across the country. Millions of customers went home
    with the items they wanted. Top sellers included televisions,
    cookware, video games and systems, drones, toys and pajamas for the
    whole family.
  • More than 70 percent of traffic to during the retailer’s
    Black Friday event was driven by mobile.

It is not over. Walmart’s
Cyber Week
began at 12:01 a.m. ET on Friday, Nov. 25, and will
continue with thousands of online specials every day throughout the week.

“We will continue to focus on offering great prices on great products
across the whole store and on for the rest of the holiday
season,” Bratspies added.

For more information, including b-roll and photography, visit

Wal-Mart Stores, Inc. (NYSE:WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, nearly 260 million
customers and members visit our 11,593 stores under 63 banners in 28
countries and e-commerce websites in 11 countries. With fiscal year 2016
revenue of $482.1 billion, Walmart employs approximately 2.4 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting
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Wal-Mart Stores, Inc.
Danit Marquardt, 1-800-331-0085
Media Relations