Walmart Unveils Holiday Plans: Invests in Pickup, Introduces Holiday Helpers

Retailer Lowers Prices on Thousands of Items and Expands Online

BENTONVILLE, Ark.–(BUSINESS WIRE)–Walmart announced today plans to deliver its trademark low prices for
customers this holiday while meeting their everyday needs throughout the
season. For the first time, Walmart is deploying an army of Holiday
Helpers to better serve customers in the checkout line. The retailer has
also dramatically increased the amount of products available through its Pickup
, launched thousands of rollbacks along with other great
prices available every day, and will add millions of items to in the coming months.

“We are listening to our customers and looking for ways to simplify
their busy lives,” said Judith McKenna, chief operating officer, Walmart
U.S. “Whether our customers are checking items off their grocery lists
or their kids’ holiday lists, we want to make their shopping experiences
easy and fun. This includes having clean, fast and friendly stores, an
easier check out experience and enabling customers to shop seamlessly
through services like Pickup.”

Introducing Holiday Helpers and Delivering the Holiday Spirit

Starting Nov. 4, Walmart’s Holiday Helpers will be in stores dedicated
to helping customers get through the checkout process faster. Holiday
Helpers, ready with candy canes and smiles, will assist customers with
finding the shortest line, open registers as needed and will even
quickly grab items customers might have forgotten. During peak times,
Walmart stores will increase the number of Holiday Helpers serving

These Holiday Helpers will bring the holiday spirit to stores, which
will be transformed into winter wonderlands this year. Customers will
also enjoy more than 150,000 planned demos and visits from Santa who
will make 23,000 appearances throughout the season.

Bringing More to Pickup

Pickup, especially same-day, is incredibly popular during the holiday
season. During busy holiday shopping weeks, Walmart receives up to five
times as many same-day pickup orders as compared to a normal week.
Walmart has expanded the assortment available for pickup overall and has
added tens of thousands of items in categories including apparel, seasonal
, toys, and electronics for same-day Pickup. To facilitate a
faster and easier pickup experience, the retailer is allocating
additional Pickup staff including dedicated Pickup managers in every
store for the first time.

Offering New Items, Exclusives and Great Prices – In Stores and Online

From an exclusive Disney
Princess Carriage
and a 3D Virtual Reality Drone to ugly
Christmas sweaters
, Walmart is stocking its shelves with the items
it knows customers will be looking for, including exclusives in every
category. To kick off the season, the retailer has launched thousands of
new rollbacks combined with tens of thousands of items available at low
prices every day. For example, Walmart will offer a new Roku 32-inch
HDTV for $125 in November and December, which is the same price as the
retailer’s Black Friday offer last year.

“I can’t remember another year when I’ve been this excited about the
merchandise we are offering customers,” said Steve Bratspies, chief
merchandising officer, Walmart U.S. “It’s not just about one category or
one item. Our whole store is going to be stocked with new, exciting
items from hot toys to new electronics available at the best prices. We
will win the season on price, from the first weekend in November to Black
and Cyber
and through those final weeks in December.”

Walmart has substantially grown its online assortment from roughly 8
million at the start of this year to 20 million today with millions of
additional items scheduled to be added in the coming months. The
retailer is also making its broader assortment easier to shop. Starting
Nov. 1, will feature a top 20 list of items to help
customers discover exclusive offerings, great prices and products they
wouldn’t expect to find at Walmart.

For more information on Walmart’s holiday plan, visit

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, nearly 260 million
customers and members visit our 11,539 stores under 63 banners in 28
countries and e-commerce websites in 11 countries. With fiscal year 2016
revenue of $482.1 billion, Walmart employs more than 2.3 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting,
on Facebook at
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Online merchandise sales are available at


Walmart Media Relations
Danit Marquardt, 1-800-331-0085