Walmart’s Black Friday 2015 In Three Words: Deals, Availability, Simplicity

Retailer Releases Black Friday Ad to Mobile App Users Early, Offers
Record-Breaking Number of Black Friday Deals on

BENTONVILLE, Ark.–(BUSINESS WIRE)–Black Friday has always been about the biggest deals of the season and
2015 will come with great savings and more. This year, Walmart is
refreshing its approach to Black Friday by offering its deepest
availability on the most-wanted products in stores and online.

For the first time ever, the majority of Walmart’s Black Friday deals
will be available on – including many of the top items such
as televisions, video game consoles and small home appliances –
beginning at 12:01 a.m. PT on Thanksgiving morning. Then, Black Friday
will begin in stores at 6:00 p.m. on Thanksgiving Day. New this year,
Walmart’s mobile users can get a first look at the retailer’s Black
Friday circular, available today through the Walmart app.

“Our customers can count on us to deliver three things on Black Friday –
we’re offering amazing prices, we bought deeper on the gifts they want,
and we simplified the shopping experience in stores and online,” said
Steve Bratspies, chief merchandising officer, Walmart U.S. “To bring it
all to life, we have great associates. Delivering for our customers
isn’t possible without their hard work throughout the weekend and all
year long.”

Deepest Product Availability Ever of Most-Wanted Deals

Walmart focused its offerings on the items it knows shoppers are looking
for during its Black Friday events based on customer feedback and sales
data. Coupling tried-and-true Black Friday favorites like HDTVs and
video game consoles with new items such as a toy drone, Walmart has
stocked its stores with the deepest availability of the most-wanted
products. For example, Walmart will have more than 1 million
televisions, more than 15 million movies and more than 10 million
pajamas for its Black Friday event.

“Walmart will never be the retailer that broadcasts a great price on
Black Friday and then ends up only having a few in stock,” added
Bratspies. “We bought deep on televisions, toys and more to ensure
hundreds of customers in a store – not tens of customers – get the gift
they want.”

Top Black Friday deals include:

  • 10 Televisions, including a Roku 32” Class Smart HDTV for $125
    (special buy), 40” Class HDTV for $149 (special buy) and Samsung 55”
    Class Curved Smart 4K UHD TV for $998 ($200 savings)
  • Fitness Wearables like the Fitbit Flex Wristband for $59 ($40
    savings) and the Fitbit Charge HR Heart Rate + Activity Wristband for
    $119 ($30 savings)
  • More than 100 video games many starting at $8 as well as NBA2K16,
    Madden ’16 and FIFA ’16 for Xbox One, PlayStation 4,
    PlayStation 3 and Xbox 360 for $27 each ($32.88 savings)
  • Video Game Console bundles including a PlayStation 4 Uncharted
    Bundle for $299 ($50 savings)
  • More than 800 DVDs and Blu-ray movies, many starting at $1.96
  • Home appliances for $9.72 each including an Oster 8-Speed
    Blender, Crock-Pot Stainless 5-Qt. Slow Cooker and 12-cup Programmable
    Black & Decker Coffee Maker
  • Hot toys including a Star Wars Lightsaber for $5 ($3.94
    savings), the Sky Viper X-Quad Stunt R/C Drone for $25 (special buy)
    and the LEGO or Duplo Large Creative Box for $30 (special buy)
  • Hotel Style Cotton-Rich 850-Thread Count Sheet Set for $25
    (special buy)
  • Children’s licensed sleepwear starting at $4.75 (special buy)

Black Friday Online Specials

Walmart will also offer online specials that kick off on Thanksgiving
Day so customers can shop while the turkey is in the oven. Specific
deals include:

  • Samsung 60” 4K Ultra HDTV for $899.99 ($800 savings)
  • RCA 7” Tablet 16GB w/ Keyboard for $50 ($20 savings)
  • Dell Black 15.6” Intel i3 Laptop for $279 ($120 savings)
  • 7’ My First Trampoline for $89.99 ($90 savings)
  • Star Wars Stereo Gaming Headset for $29 ($31 savings)

The Return of the 1-Hour Guarantee

Walmart is bringing back its exclusive 1-Hour Guarantee, now in its
fourth year. Customers in designated areas of the store can purchase
these items from 6:00 to 7:00 p.m. on Nov. 26. They’ll either take the
product home that night or receive it at a store before Christmas. Deals

  • iPad Air 2 Gold 16GB Wi-Fi for $399 ($100 savings)
  • Beats Studio Headphones for $169 ($130.95 savings)
  • LG 55” Class Smart 4K UHD TV for $698 ($300 savings)
  • Xbox One 500GB Gears of War Bundle with a $30 Walmart Gift Card
    for $299 ($50 savings)
  • 15” HP Touch Laptop for $249 (special buy)

More Ways Walmart is Making Black Friday 2015 Easier

From interactive maps to appointments for a new smartphone or tires,
Walmart is making Black Friday shopping easier than ever.

  • The retailer is once again offering its popular events for tires
    and wireless phones
    . But, instead of waiting until the next day to
    stand in line, customers can make appointments for Friday when they
    are at the store on Thursday night.
  • The interactive circular on the mobile app and
    will deliver ratings and reviews as well as tutorials on the 1-Hour
  • Store maps will highlight the locations of hot products and
    larger gifts like televisions, tablets, toys, small appliances and
    kid’s clothing. Maps can be viewed on and on the mobile
    app starting Nov. 17. Printed copies of the maps will also be
    available in stores.
  • Store-specific crowd management and safety plans are set
    for each of Walmart’s nearly 4,000 stores hosting Black Friday events.
  • Wristbands for in-demand products will once again be
    handed out for popular items like the 55” Hisense Smart HDTV and RCA
    Tablet, so customers know when a product is no longer available.

Associates are Key to Success

More than one million Walmart associates will be serving customers on
Thanksgiving Day. In appreciation for their hard work, the company will
recognize them with additional pay, free dinner during their shifts and
a 25 percent discount* on an entire basket of goods this holiday season.

Black Friday is just the beginning. Following the big event, Walmart
will kick off a week of savings on – all part of the
retailer’s larger holiday
announced earlier this season. For more information on
Walmart’s Black Friday offers, visit

*Walmart’s full-time and part-time associates will receive the 25
percent discount. Seasonal associates and those who have been with the
company for under 90-days will receive a 15 percent discount. Limited to
one basket for associates.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, we serve nearly 260 million
customers who visit our 11,504 stores under 65 banners in 28 countries
and e-commerce websites in 11 countries. With fiscal year 2015 revenue
of $486 billion, Walmart employs more than 2 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting
on Facebook at
and on Twitter at
Online merchandise sales are available at


Wal-Mart Stores, Inc.
Media Relations:
Danit Marquardt,