Warner Bros. Consumer Products and DC Entertainment Rev Up as Worldwide Licensing and Merchandising Program Launches for Batman v Superman: Dawn of Justice
The Highly Anticipated Film from Zack Snyder Hits Theatres March 25
BURBANK, Calif.–(BUSINESS WIRE)–As two legendary DC Comics Super Heroes come face-to-face on the big
screen for the first time, Warner Bros. Consumer Products (WBCP) has
teamed up with a powerhouse slate of global licensees for a broad,
multi-category licensing and merchandising program to support the highly
anticipated action adventure film Batman v Superman: Dawn of Justice,
directed by Zack Snyder, soaring into theaters on March 25.
“As the most iconic Super Heroes come together for the first time ever
on the big screen in Batman v Superman: Dawn of Justice, we are
thrilled to be partnering with licensees around the world to support the
film,” said Diane Nelson, President of DC Entertainment (DCE),
President, Warner Bros. Consumer Products (WBCP), and President & Chief
Content Officer of Warner Bros. Interactive Entertainment (WBIE).
Revving up for Batman v Superman: Dawn of Justice is global
master toy licensee Mattel as it unveils its vast toy line, including
action figures, vehicles, playsets and collectible figures, highlighted
by the fan-favorite and much-anticipated Multiverse™ line, which
captures the superior accuracy and details of the film’s characters.
Also supporting Batman v Superman: Dawn of Justice are global
licensees such as The LEGO Group, with exciting construction sets
inspired by memorable scenes from the film; Rubie’s Costume Co., with a
new line of Batman v Superman: Dawn of Justice-inspired costumes
and accessories for both kid and adult fans; and many more.
Additional toys, games, and collectibles partners bringing the Batman
v Superman: Dawn of Justice products to life include Funko with
fan-favorite stylized collectible figures; Thinkway Toys with a
role-play line for Batman and Superman fans; Jakks Pacific with their
popular 31-inch and 20-inch collectible Batman and Superman figures to
size up for the epic film event; Tonner Dolls with detailed-design
fashion dolls; Bandai America with poseable figure model kits; Spin
Master with roaring remote control Batmobiles; and Buffalo Games with
adult puzzles; among many other licensees. DC Comics enthusiasts also
won’t want to miss detailed statues from Sideshow Collectibles;
authentic prop replicas from The Noble Collection; an 18-inch
articulated figure from NECA; high-end replica Batmobiles from Soap
Studios; and high-end collectible creations from Hot Toys, Kotobukiya,
SquareEnix, Medicom Toy, Prime 1 Studio and Union Creative.
The impressive roster of licensees also includes a number of categories,
ranging from apparel and accessories, to stationery and publishing.
Perennial global partner Bioworld brings a line of Batman v Superman:
Dawn of Justice-inspired apparel and accessories, with graphics and
icons representative of the DC Comics Super Heroes; well-known label
Junk Food offers statement Batman emblem and S-Shield t-shirts; Converse
kicks off a fan-favorite collection worldwide for those wanting to team
with Batman and/or Superman; global partner Under Armour sports high-end
athletic wear; New Era Cap Company brings a range of headwear; and
Matchless London offering high-end leather jackets and bags as worn in
the film; along with many others.
Publishers include Scholastic, with an official Batman v Superman:
Dawn of Justice behind-the-scenes children’s film guide and a movie
companion junior novel; and Titan Books with the film’s official
art/making of book, tech manual focusing on the gadgets, weapons and
vehicles in the film and an official souvenir magazine. Additional
licensees include global partner Hallmark, with gifts and novelties;
Sakar International, with electronics and accessories; PEZ Candy for
fans of all ages; General Mills, with inspired cereal for Batman and
Superman for all fans to enjoy; and even Fetch for Cool Pets, with pet
accessories for furry friends to get in on the fun.
Around the world, a number of licensees have started to gear up for the
debut of Batman v Superman: Dawn of Justice with offerings in
their local markets. Throughout Europe, the Middle East and Africa
(EMEA) regions, retailers and partners supporting Batman v Superman:
Dawn of Justice include Carrefour, H&M, Inditex, Lidl, Primark, and
TV Mania, all offering an array of products. Licensees also include
Sambro with inspired product; Vivid Toy Group with electronic role play;
Jumbo with puzzles and games; GB Eye and Pyramid International with
posters and stationery; and Propel to include Drones and other
Batman-inspired high-tech product supporting the film later this year.
DˋArpeje SAS will roll out cool film-inspired scooters, in-line skates,
skates, and protection gear across France, Belgium, the Netherlands,
Luxembourg, Spain and Portugal, while MV Sports brings bikes, helmets,
skates and scooters to the UK. Additional retail partners Benetton and
Mango will offer apparel and accessories with pan-regional support
throughout EMEA and Australia, and C&A throughout EMEA, China and
Mexico. In the Asia-Pac and Australia regions, fans can get into the
action at retailers including Jay Jays, Big W and more; and licensees
including Hunter Leisure with sporting goods; Sherrin with cool sports
gear; Caprice with apparel, footwear and back-to-school accessories; and
Licensing Essentials for homeware and gifting; as well as products
including Japan’s Seiko with a limited edition “Wired” watch, and AEON
with their Doublefocus clothing line. Throughout the Latin America
region, partners and retailers are supporting Batman v Superman: Dawn
of Justice in many countries and multiple categories, including
Mexico’s Aurimoda, Grupo Industrial Brigitte and Movis with apparel;
Digital Guru with vespa motorcycles, hoverboards and tablets; Oceanus
International with bicycles, scooters and camping gear; Photopack with
luggage; Targmex with back-to-school goods; Grupo Zet with bedding;
Regalos Siglo XXI with dinnerware; and Lucky Clover with stationery and
Granmark with stationery and gifting; as well as in Central America,
apparel from ATC International and stationery from Industria Papelera;
and in South America, Alpargatas with athletic wear; Crup Argentina with
apparel; Titanio with back-to-school wear; Libesa with stationery; and
Falabella in Chile, Peru and Colombia with inspired product; among many
others licensees.
Products inspired by the film will roll out throughout January and be
available at retailers worldwide, and at www.WBShop.com.
Press materials are also located at: wbcpmedia.warnerbros.com
About Batman v Superman: Dawn of Justice
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual
production, a Zack Snyder film, Batman v Superman: Dawn of Justice,
starring Oscar winner Ben Affleck (“Argo”) as Batman/Bruce Wayne and
Henry Cavill as Superman/Clark Kent in the characters’ first big-screen
pairing. Directed by Snyder, the film also stars Oscar nominees Amy
Adams (“American Hustle”), Jesse Eisenberg (“The Social Network”), Diane
Lane (“Unfaithful”) and Laurence Fishburne (“What’s Love Got to Do with
It”); Oscar winners Jeremy Irons (“Reversal of Fortune”) and Holly
Hunter (“The Piano”); and Gal Gadot as Wonder Woman/Diana Prince. Snyder
directed from a screenplay written by Chris Terrio and David S. Goyer,
based on characters from DC Comics, including Batman, created by Bob
Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe
Shuster. The film is produced by Charles Roven and Deborah Snyder, with
Wesley Coller, Geoff Johns and David S. Goyer serving as executive
producers. Batman v Superman: Dawn of Justice will be distributed
worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment
Company. The film opens nationwide in RealD 3D, and in 2D, and in select
IMAX 3D theaters on March 25, 2016. This film has been rated PG-13 by
the MPAA for intense sequences of violence and action throughout,
and some sensuality. batmanvsupermandawnofjustice.com
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman,
Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and
MAD, is the creative division charged with strategically integrating its
content across Warner Bros. Entertainment and Time Warner. DC
Entertainment works in concert with many key Warner Bros. divisions to
unleash its stories and characters across all media, including but not
limited to film, television, consumer products, home entertainment and
interactive games. Publishing thousands of comic books, graphic novels
and magazines each year, DC Entertainment is one of the largest
English-language publishers of comics in the world.
BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and
elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s15)
Contacts
Warner Bros. Consumer Products
Janice Aguilar-Herrero
818-954-3821
janice.aguilar-herrero@warnerbros.com
or
Bender
| Helper Impact on behalf of WBCP
Molly Quiring
310-694-3120
molly_quiring@bhimpact.com
