Warner Bros. Consumer Products And DC Entertainment Take to the Skies with the Worldwide Launch of Super Powered Licensing and Merchandising Program For DC Super Hero Girls
Master Toy Partner Mattel, Among Other Key Licensees Including Random
House Children’s Books, The LEGO Group and Rubie’s Costumes, Unveil
Expansive Global Merchandise Collections
BURBANK, Calif.–(BUSINESS WIRE)–DC Super Hero Girls takes the world by storm! The all-new
universe just for girls that harnesses the power of the world’s most
iconic DC female Super Hero characters, including Wonder Woman,
Supergirl, and Batgirl, DC Super Hero Girls soars to new heights
as Warner Bros. Consumer Products (WBCP), in partnership with DC
Entertainment (DCE), announces the powerful global expansion of the
licensing and merchandising program at retail in more than 35 countries
around the world, beginning this month.
“With our best-in-class licensees and partners, we’re excited to bring
this girl-empowered program to fans around the world and allow them to
imagine, aspire and be strong, brave and powerful,” said Pam Lifford,
President, Warner Bros. Consumer Products.
Anchored by master toy partner Mattel, the global launch of DC Super
Hero Girls merchandise crosses more than 30 categories from toys to
costumes, apparel to accessories, publishing to stationery, and more.
The impressive roster of licensees supporting the worldwide launch also
includes Random House Children’s Books as master publishing partner, The
LEGO Group as the exclusive construction partner, Rubie’s Costumes, Evy
of California, Jerry Leigh, Party City, Hallmark, American Greetings,
Franco Manufacturing, Funko, Buffalo Games, Crayola, PEZ Candy and many
more.
DC Super Hero Girls continues to have new content developed in
collaboration with Warner Bros. Consumer Products, DC Entertainment,
Warner Bros. Animation and master toy partner Mattel. All-new content
includes TV specials, made-for-video releases, animated webisodes and
digital content, debuting locally in each market, as well as publishing,
with the release of the first original graphic novel DC Super Hero
Girls: Finals Crisis from DC, and the Random House Children’s Books
middle-grade novel series with the second book Supergirl at Super
Hero High, both out in July, and more to come.
The expanded DC Super Hero Girls merchandise program brings an
array of product with licensees from Europe, the Middle East and Asia
(EMEA), Latin America, Asia-Pacific and more. Licensees throughout the
EMEA region include IMC for youth electronics and role play; D’Arpeje
with an outdoor collection of scooters, skates, in-line skates and
protective gear; Sambro with pocket money and creative play items;
Character World with fun bedding; Pyramid bringing posters and gifting
accessories; and Airval for personal care products including fragrances
and bath gift sets; among many others.
Latin America will see strong support for DC Super Hero Girls
with key licensees from Mexico to Brazil to Peru and more, including
Photo Pack with leisure luggage and handbags to pack and run; Regalos
Siglos XXI with dinnerware for meals and snacks to always be super;
Importadora y Exportadora Rosen with cool backpacks; Foroni with
school-cool notebooks; Grendene with stylish sandals; and Riachuelo with
an apparel collection including jackets, blouses, shorts, dresses and
more.
Asia-Pacific will also bring the super heroic program to kids and fans
in the region with licensees from Asia, Australia, Japan and more,
including the DC Super Heroes branded stores in China, Singapore,
Malaysia, which will be carrying a range of DC Super Hero Girls-inspired
kids apparel; as well as PT Rajapaksi Adyaperkasa with speedy footwear;
and PT Indo Prima with houseware for kids to create their very own DC
Super Hero Girls world. Additional licensees include Caprice
bringing apparel, outerwear and houseware collections for kids; Mitch
Dowd with super-sleepwear; and Hunter Leisure with more creative arts &
crafts, stationery and sporting goods; and more.
In March 2016, WBCP and DCE unveiled the first look at the DC Super
Hero Girls licensing program, exclusively at Target in the U.S. DC
Super Hero Girls made history with the announcement of its 6-inch
action figure line designed for girls; the 12-inch collection of action
dolls featuring strong, athletic bodies that stand on their own in
heroic poses; and the collection of action role-play toys for girls, all
from Mattel. March also coincided with the debut of all new content,
including the DC Super Hero Girls mobile app, which allows kids
the opportunity to watch the animated shorts, play games, interact and
connect with the DC Super Hero Girls world whenever and wherever
they go. Additionally, the very first U.S. broadcast TV special debuted
exclusively on Boomerang in March, with additional airings on Cartoon
Network.
DC Super Hero Girls product will be available at retailers around
the world beginning this month.
Downloadable product images are available here.
ABOUT DC SUPER HERO GIRLS
DC
Super Hero Girls centers on the female Super Heroes and
Super-Villains of the DC universe during their formative high school
years—prior to discovering their full super power potential. Featuring a
completely new artistic style and aesthetic, DC’ icons such as Wonder
Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana
and many more, make their unprecedented teenaged introduction. Each
character has their own storyline that explores what teen life is like
as a Super Hero, including discovering their unique abilities, nurturing
their remarkable powers and mastering the fundamentals of being a hero.
DC Super Hero Girls is a fun, immersive universe that encourages
girls to discover their own super-heroic potential with new animated
webisodes, TV specials, and made-for-video movies; as well as a
merchandise program across all categories, and more. Random House
Children’s Books continue to expand on its portfolio of middle-grade
novels, with author Lisa Yee; and DC continues to create original
graphic novels, with writer Shea Fontana – both publishing programs
bringing the DC Super Hero Girls universe to life in all-new
stories that expand the world from what is featured in the animated
content. Fans can discover more at DCSuperHeroGirls.com
and through dedicated social media platforms, including YouTube,
Facebook and Instagram.
About Warner Bros. Consumer Products
Warner
Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of
the leading licensing and retail merchandising organizations in the
world.
About DC Entertainment
DC
Entertainment, home to iconic brands DC (Superman, Batman, Green
Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.)
and MAD, is the creative division charged with strategically integrating
across Warner Bros. and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and
characters across all media, including but not limited to film,
television, consumer products, home entertainment, and interactive
games. Publishing thousands of comic books, graphic novels and magazines
each year, DC Entertainment is one of the largest English-language
publishers of comics in the world.
Press materials are located at: wbcpmedia.warnerbros.com
Product images are available for download here.
DC SUPER HERO GIRLS and all related characters and elements © & ™ DC
Comics. (s16)
Contacts
Warner Bros. Consumer Products
Janice Aguilar-Herrero,
818.954.3821
janice.aguilar-herrero@warnerbros.com
or
B/HI
on behalf of WBCP
Molly Quiring, 310.694.3021
molly_quiring@bhimpact.com
