Wedgewood Pharmacy Introduces Green Rabbit Rx E-Prescribing Tool

SWEDESBORO, N.J.–(BUSINESS WIRE)–#CompoundingPharmacy–Wedgewood Pharmacy, the largest U.S. compounding pharmacy specializing
in animal health, has introduced Green Rabbit Rx, a
new e-prescribing tool
, with the new and improved features requested
by veterinarians. It is available to licensed veterinarians at

This sophisticated new prescription tool is the result of significant
research and development into expanding the capabilities of the
company’s first-to-market e-prescribing tool, introduced in 2012.

The new tool offers these veterinarian-requested features:

  • Free standard shipping for any prescriptions billed to the veterinary
    office, even when shipped directly to a pet owner.
  • Improved search functions using predictive auto-completion to quickly
    locate both pet owners and their pets.
  • Improved functionality to allow prescribing multiple medications for a
    patient and for multiple prescriptions in the same order.
  • Integration with the Google auto-complete address database to speed
    adding new patients to an existing account.
  • Fast refill ordering directly from patient-history records to speed
    refills and reduce errors.
  • Ability to compare doses and dosage forms of compounded medications
    for the most cost-effective version.
  • Shipping estimates that show when an order will be shipped, reducing
    the need for time-consuming telephone follow-ups.

Wedgewood Pharmacy, based in Swedesboro, New Jersey, makes customized
medications for people and their pets when FDA–manufactured drugs cannot
meet their needs. Compounded medications are prescriptions and
medication orders that are written by physicians, veterinarians and
other legally authorized prescribers and prepared by specially trained
pharmacists and pharmacy technicians. The company serves more than
30,000 prescribers and hundreds of thousands of patients throughout the

Jennifer Jennings, Customer Care manager of Wedgewood Pharmacy, said,
“We care passionately about animal health, so helping veterinary
practices spend more time with their clients and patients and save time
writing prescriptions is something we take very seriously. We’re
grateful to our customers who helped us develop and test this new tool.
The response we’ve gotten already is extremely positive.”

Test users nearly unanimously prefer the Green Rabbit Rx e-prescribing
tool compared with the tool it replaces. One test user remarked in a
user survey, “I thought it was great. It made ordering fast and easy.
There are days when I will need to put three to four [prescription]
orders in and it will help save time for me.” Another commented that the
tool is “very easy to use, especially compared to some of your
competitors’ websites.”

About Wedgewood Pharmacy

In June 2016, Chicago-based New Harbor Capital became the majority owner
of the company. George (late) and Lucy Malmberg, both pharmacists,
purchased Wedgewood Pharmacy in 1981; the pharmacy was founded in 1980.
In its 36-year history, the company has grown from a local community
pharmacy to become one of the largest compounding pharmacies in the
United States, serving more than 30,000 prescribers and hundreds of
thousands of patients throughout the U.S. every year with customized animal-health
and human-health

Wedgewood Pharmacy is accredited by Pharmacy Compounding Accreditation
Board (PCAB®) for compliance with PCAB pharmacy compounding
accreditation standards. PCAB is a service of Accreditation Commission
for Health Care and is a third-party accreditation organization that has
developed the highest national standards that providers are measured
against in order to illustrate their ability to effectively and
efficiently deliver quality compounded medications to consumers.

The company employs more than 300 people in its 40,000-square-foot
state-of-the-art compounding pharmacy.

Company and Green Rabbit Rx logos are available at


Wedgewood Pharmacy
Marcy Bliss, 856-832-1303
David Kirk, 480-382-9201