SÃO PAULO–(BUSINESS WIRE)–The Wendy’s Company (NASDAQ: WEN) has opened its first two stores in
Brazil, in the city of São Paulo. With capacity for over 140 people,
Wendy’s is transforming the customer experience across its restaurants
thanks to the technology provided by NCR Corporation (NYSE: NCR), a
global leader in omni–channel solutions.
Wendy’s has rolled out NCR Vitalcast digital signage solution at its
restaurant entrances, enabling the brand to promote its menu and
promotions in a new way. After ordering and paying at the point-of-sale
(POS) terminal, guests are given a device enabled with geolocation
capabilities that enables the staff to bring the order directly to the
customer wherever the customer is seated.
“Our goal is to deliver quality products in the shortest time possible.
And more than that, customer convenience is our top priority, so we
invest in technologies that enable us to automate internal processes and
ensure customers get their food as quickly as possible,” said Marcel
Gholmieh, from Wendy’s.
To structure these and other restaurant operations, “NCR was our chosen
partner because it complemented our own working ethos and approach,
which aims to provide the best experience to the Brazilian consumer,”
says Wendy’s Marcel Gholmieh.
Wendy’s uses the NCR Aloha POS software that facilitates the management
of daily activities and internal processes, with resources for
reporting, menu management, customizable screens and a user-intuitive
interface. The solution also includes increased data security for cloud
storage between other points that make management more simple and secure
with detailed control activities.
With fast service key to Wendy’s offering, the restaurant also uses the
NCR Aloha Kitchen – a solution that ensures the management and control
of kitchen orders straight from the POS terminal.
NCR Aloha Kitchen enables the analysis of production time of each dish
of the restaurant, and allows order visualization in detail to time
perfectly the different elements of the order so that customers receive
high quality food quickly.
Mobility and productivity
Wendy’s is also using the NCR Pulse Real–Time, a mobile app that
provides visibility of sales performance, labor and much more in real
time. NCR Pulse Real-Time enables senior and regional managers to better
understand the performance of their restaurants wherever they are.
“The arrival of Wendy’s in Brazil shows how promising the hospitality
sector is in the country. We are delighted to be working with this
renowned fast food chain to provide the best solutions available in the
market for restaurant operations,” Tad Phelps, vice president for
Hospitality. “Due to the constant investment NCR makes in innovation, we
can offer the best solutions, from hardware to software and services,
and make daily activities more efficient with a differentiated consumer
The arrival of Wendy’s in Brazil is the result of the joint venture
between Infinity Services, Starboard and a subsidiary of Wendy’s Company.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions,
turning everyday interactions with businesses into exceptional
experiences. With its software, hardware and portfolio of services, NCR
enables more than 550 million transactions daily across retail,
financial, travel, hospitality, telecom and technology, and small
business. NCR solutions run the everyday transactions that make your
NCR is headquartered in Duluth, Georgia with over 30,000 employees and
does business in 180 countries. NCR is a trademark of NCR Corporation in
the United States and other countries. The company encourages investors
to visit its web site which is updated regularly with financial and
other important information about NCR.
NCR Brazilian Media Contact:
DFREIRE Comunicação e
Negócios, (11) 5105 – 7171
Debora Freire, (11) 99976 – 1165
Ires, (11) 98594 – 8848
Tim Henschel, 770-299-5100