WEST ELM OPENS IN BOULDER, COLORADO ON OCTOBER 27

Showcases Selection of Colorado-Based Makers and Artisans at New
Twenty Ninth Street Store

BROOKLYN, N.Y.–(BUSINESS WIRE)–West
Elm
announced today the opening of its first Boulder location at
Twenty Ninth Street, the city’s premier outdoor shopping district just
east of downtown. The 11,000 square-foot retail location opens on
Thursday, October 27 at 10 a.m. bringing approximately 30 jobs to the
neighborhood. As part of West Elm’s LOCAL
program, 10 Colorado-based makers and designers will sell their products
with the store’s holiday assortment of modern furnishings and décor. A
complimentary design lab offering West Elm’s Style + Services will
support customers in their journey to express their personal style at
home.

“We are excited to make a new home in Boulder, a city with such
progressive community consciousness,” said West Elm president Jim Brett.
“As a company, we are guided by many of the same principles, and look
forward to sharing work from the Colorado-based makers in our LOCAL
program as well as the global artisans who are part of our Impact
Sourcing Initiative, designed to support Fair Trade Production and
educational opportunities.”

West Elm’s Boulder store reflects the great outdoors with custom
installations of reclaimed wood. As a backdrop to the cash wrap station,
a pointillism-inspired collage includes cedar, Douglas fir, and white
pine end-grain blocks, a cutting technique that reveals the tree’s
growth rings, and the store’s loft ceiling design features an
interlocking pattern of redwood salvaged from antique fence posts. In
addition, the custom Sonos speaker system offers customers a smart sound
experience as they shop.

To celebrate the opening, West Elm partnered with Colorado-based artist Violet
Press
to design a limited edition tote bag that will be presented to
the first 300 shoppers with a $50 minimum purchase on opening day.
Additional store opening activities will include a sweepstakes*
offering local customers a chance to win a $2,000 gift card and an
invitation to a private pre-opening celebration on Wednesday, October 26
from 6 p.m. – 8 p.m. A portion of the pre-opening celebration proceeds
will benefit Boulder
County Art Alliance
, a local non-profit that serves as a catalyst to
incubate, stimulate and sustain a thriving art community in Boulder
County.

A selection of locally made products by 10 Colorado-based makers and
artisans is part of the West Elm Boulder LOCAL
assortment including:

  • AWK
    Clayworks
    : One of a kind clay cutting boards and vases handmade in
    Boulder.
  • Colorado
    Woodcraft
    : Colorado-inspired wooden wall décor made with salvage
    wood in Golden.
  • Counter
    Couture
    : Eco-friendly hand printed tea towels designed in Denver.
  • Jessica
    Magee
    : Organic abstract prints inspired by nature and painted by a
    young Denver artist.
  • Kelsey
    M Designs
    : Colorful watercolor prints from a Denver-based artist
    and interior designer.
  • Paper
    Plates Press
    : Handmade letterpress coasters made in Denver.
  • Urban
    Bird and Co.
    : Whimsical and inspiring banners hand screen printed
    in Denver.
  • Verbena
    Skin Care
    : Small-batch organic soaps and lip balms handcrafted in
    Boulder.
  • Violet
    Press
    : Colorado inspired prints and cards created on a vintage
    letterpress in Broomfield.
  • Vital
    Industries
    : Hand screen printed pint glasses with a bicycle theme
    made in Denver.

For up-to-date information on in-store promotions and events, customers
are encouraged to “like” the West Elm Boulder store on Facebook: www.facebook.com/westelmboulder/
and follow the store on Instagram: @westelmboulder.
West Elm Boulder is open Monday-Saturday 10 a.m. – 9 p.m., and Sunday 11
a.m. – 6 p.m. The store’s address is 1750 29th St. Unit 1052, Boulder,
CO 80301 and the phone number is 303.443.1181.

*Open only to residents that live within the Boulder, CO area. Official
rules of the sweepstakes can be found on the Boulder
Sweepstakes
page.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With the
mission of helping customers express their personal style at home, work
and away, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living to its commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven in-store events and
collaborations. The brand operates 96 retail stores in the United
States, Australia, Canada and the UK, ships internationally to customers
around the world and operates stores in Mexico, the Middle East and
Philippines through unaffiliated franchisees. In addition to home
furnishings retail, West Elm operates West
Elm Workspace
in the commercial furnishings industry. West
Elm
publishes the blog Front+Main
and is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

Contacts

Contacts for West Elm:
Andres (Dru) Ortega
718-780-0452
aortega2@wsgc.com
Nicole
Sutliff
718-780-4416
NSutliff@wsgc.com