WEST ELM OPENS IN GREENSBORO, NORTH CAROLINA SEPTEMBER 29

Retailer Celebrates Eight North Carolina-based Makers and Designers

BROOKLYN, N.Y.–(BUSINESS WIRE)–#mywestelm–Home furnishings retailer West Elm will open a new store at Friendly
Center in Greensboro, NC on Thursday, September 29, bringing
approximately 30 jobs to the Gate City. West Elm’s first Greensboro
location, occupying 11,030 square feet in the region’s premier shopping
and lifestyle destination, is its third store in North Carolina. As part
of West Elm’s LOCAL program, products from eight regional makers and
designers will be featured within the store’s holiday assortment of
modern furnishings and décor, and a complimentary Design Lab will offer
services to support customers in their journey to express their personal
style at home.

“The Triad has long been heralded as the national manufacturing
epicenter of home furnishings and textiles,” said West Elm president Jim
Brett. “Our opening at Greensboro’s Friendly Center allows us to support
that valued community producing quality, American-made furniture and
textiles.”

To honor the rich manufacturing traditions of the Triad, representing
Greensboro, Winston-Salem, and High Point, West Elm has constructed a
one-of-a-kind sculpture using salvaged furniture parts, woodworking
tools, and spindles to design the store’s cash wrap. Additional store
details include a specially designed floor with a feather herringbone
pattern and the store’s exterior architecture featuring reclaimed wood
panels.

“We welcome West Elm into the expanded Friendly Center,” said Brad
Rogers, general manager of the complex. “Their presence further
solidifies the center as the premier shopping and entertainment
destination for customers in Greensboro and the surrounding area.”

To celebrate the opening, West Elm has partnered with Greensboro-based
artist Nadia
Hassan to design an exclusive tote bag that will be presented to the
first 300 shoppers with a $50 minimum purchase. Additional store opening
activities will include a sweepstakes*
offering local customers a chance to win a $2,000 gift card and an
invitation to a private pre-opening celebration on Wednesday, September
28 from 6 p.m. – 8 p.m. to benefit Center
for Visual Artists, a nonprofit with a mission to support emerging
artists of all ages through education programming, exhibition
opportunities and community outreach.

A selection of locally made products by eight North Carolina-based
makers and artisans will be available as part of the West Elm Greensboro LOCAL
assortment including:

• Cr2f:
  Colorful, eye-catching locally inspired prints designed in Durham, NC.
• Good
  JuJu Herbal: Colorful, felted soaps and accessories handcrafted
  with simple, real ingredients in Chapel Hill, NC.
• Nadia
  Hassan: Vibrant, modern illustrations that spread joy from
  Greensboro, NC.
• Reach
  and Grow: Geometric wooden wall decor from Charlotte, NC.
• StudioKMO:
  Beautiful, modern maps hand drawn and hand cut in Charlotte, NC.
• This
  Paper Ship: Whimsical drawings inspired by nostalgic hand
  lettering by a husband-and-wife team in Saxapahaw, NC.
• Wild
  Rituals Soap Company: Small batch, cold processed soaps enriched
  with organic and unrefined Ghanaian shea butter in Winston-Salem, NC.
• Wit
  & Whistle: Witty greeting cards and paper goods designed and
  illustrated in Cary, NC.

For up-to-date information on in-store promotions and events, customers
are encouraged to Like the West Elm Greensboro store on Facebook: www.facebook.com/westelmgreensboro
and follow the store on Instagram: @westelmgreensboro.
West Elm Greensboro is open Monday-Saturday 10 a.m. – 9 p.m., and Sunday
12 p.m.- 6 p.m. The store’s address is 3316 W. Friendly Ave. Suite 105,
Greensboro, NC 27408 and the phone number is (336) 323-7901.

*Open only to residents that live within the Greensboro, NC area.
Official rules of the sweepstakes can be found on the Greensboro
Sweepstakes page.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With the
mission of helping customers express their personal style at home, work
and away, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living to its commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven in-store events and
collaborations. The brand operates 93 retail stores in the United
States, Australia, Canada and the UK, ships internationally to customers
around the world and operates stores in Mexico, the Middle East and
Philippines through unaffiliated franchisees. In addition to home
furnishings retail, West Elm operates West
Elm Workspace in the commercial furnishings industry. West
Elm publishes the blog Front+Main
and is part of an active community on Facebook,
Instagram, Pinterest,
Twitter
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

Contacts

Contacts for West Elm:
Andres (Dru) Ortega
718-780-0452
AOrtega2@wsgc.com
or
Hannah
Zeskind
718-780-4432
HZeskind@wsgc.com