WEST ELM TO OPEN NEW PASADENA LOCATION IN PASEO COLORADO

Offers locally sourced products from 13 California-based artists

–(BUSINESS WIRE)–West Elm (NYSE:WSM):

What:

     

Brooklyn, NY based home furnishings retailer West Elm will open a
Pasadena location in Paseo Colorado on Thursday, November 12 at 10
a.m. Product from 13 California-based makers will be available in
store as part of West Elm’s LOCAL
initiative to connect the community with designers and artisans
from across the state. Pasadena-based illustrator Pei
Design
will create a limited edition tote bag to be gifted on
November 12 to the first 300 shoppers with a $50 minimum purchase.

 

The 10,000 sq. ft. store features a bespoke mural inspired by the
planetary mapping projects of NASA’s nearby Jet Propulsion
Laboratory. The mural, created by Richmond, CA native and master
potter Jered Nelson of Jered’s
Pottery
, is made up of 12×12 textured tiles and features
embedded and countersunk spheres that are hand-thrown on a
potter’s wheel to imitate impact craters.

 

West Elm Pasadena at Paseo Colorado opening activities include a sweepstakes*
offering local customers a chance to win a $2,000 gift card and an
invitation to a private pre-opening celebration on Wednesday,
November 11 from 6 p.m. – 8 p.m. The store will open with West
Elm’s holiday and gift assortment and a selection of Fair Trade
Certified products and handcrafted goods from around the world.
Complimentary design services and Home Stylist consultations will
be available at the in-store Design Lab.

 

For up-to-date information on in-store promotions and events,
customers are encouraged to Like the West Elm Pasadena at Paseo
Colorado store on Facebook: https://www.facebook.com/westelmpasadena
and follow the store on Instagram: @westelmpasadena.

 

When:

The grand opening will take place on Thursday, November 12 at 10 a.m.
Store hours: Monday-Saturday 10 a.m. – 9 p.m., and Sunday 11 a.m. –
6 p.m.
 

Where:

West Elm Pasadena at Paseo Colorado is located at 300 E. Colorado
Blvd. Pasadena, CA 91101.

The store phone number is 626-744-2759.

 

Why:

“Our expansion in Southern California puts us in a position to help
impact the businesses of our LOCAL artisans. Their product
complements our assortment and offers a compelling reason to visit
our stores and discover emerging talent,” said West Elm president
Jim Brett.
 
The West Elm Pasadena at Paseo Colorado LOCAL assortment includes
the following 13 makers:
 

A
Question of Eagles
: A Los Angeles-based husband and wife team
creating heirloom-quality ceramic planters

Cardtorial:
Los Angeles maker of laser cut wood prints and albums

Concrete
Geometric
: Geometric concrete vases made in Sylmar, California

Convivial
Cloth Co.
: Colorful stripy beach towels and blankets in
lightweight Turkish cotton designed by two friends in Venice
Beach, California

Eric
Trine
: Steel geometric furniture in powder-coated finishes
made in Long Beach, California

Etta
+ Billie
: Sustainable handmade cold-process soaps from San
Francisco

Katie
Gong Design
: San Francisco-based maker of natural wood side
tables

M.F.E.O.:
Los Angeles-based woodworkers making planters and wall shelves

Miriam
Dema
: A Los Angeles artist creating vintage inspired pennants
with a California theme

Omni
Butcher Blocks
: California-shaped cutting boards made outside
of San Diego

Pei
Design
: Playfully illustrated greeting cards made in Pasadena

Post
Studio
: Colorful geometric art prints and coasters handmade in
Los Angeles

Rais
Case
: Handmade bags using leather, wool, American-made brass
hardware, feather and fair trade beads in San Diego

 

About:

West Elm helps customers express their personal style at home.
Headquartered in Brooklyn, NY, the brand opened its first store in
2003 in DUMBO, the neighborhood it still proudly calls home.
Everything West Elm does is designed to make an impact, from its
commitment to Fair Trade Certified, local and handcrafted products
to its community-driven in-store events and collaborations. Mixing
clean lines, natural materials and handcrafted collections from
the US and around the world, West Elm creates unique, affordable
designs for modern living. The brand operates 82 retail stores in
the United States, Australia, Canada and the UK, ships
internationally to customers around the world and operates stores
in Mexico, the Middle East and Philippines through unaffiliated
franchisees. West
Elm
is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube,
and is a member of the Williams-Sonoma, Inc. portfolio of brands.

 

*Open only to residents that live within the Pasadena, CA area.
Official rules of the sweepstakes can be found at www.westelm.com/pasadenasweeps.

Contacts

Contacts for West Elm:
Nicole Sutliff, 718-780-4416
nsutliff@wsgc.com
Andres
(Dru) Ortega, 718-780-0452
aortega2@wsgc.com