“Chain of Betters” awards grants to individuals or communities
nominated by others
ENGLEWOOD, Colo.–(BUSINESS WIRE)–Western Union announced a campaign to kick start a chain of good deeds
by pledging to help fund projects that aim to make lasting favorable
change for individuals and communities.
The Western Union® Chain of Betters competition* will
award US$1,000 (or local currency equivalent) for winning selfless
“betters.” During the first phase, residents from 20 countries will be
invited to nominate betters, but with one important provision: the
nominator will be entrusted to making the idea happen.
“Western Union helps people move the money that creates an economic
ripple effect. When money moves, we know that lives are improved,” said Western
Union Chief Marketing Officer Diane Scott. “The Chain of
Betters competition highlights and magnifies the impact that
moving money has on millions of lives around the world.
“More than 75 percent of the $580 billion in global remittances are paid
out in developing countries, according to the World Bank.
“We see this first hand across our consumer-to-consumer (C2C) and our
business-to-business (B2B). Every single C2C transaction we process
involves two individuals – a sender and a receiver, often located in
diverse parts of the world – some of them are banked and others
under-banked or un-banked. They send back to family and loved ones for
regular support including education, gifts, emergencies and financial
“Our C2C customers are what we call double-belongers – they have the
ability to make a difference in multiple places at once.
“Our B2B customers are business pioneers—from startups to small-and
medium-sized enterprises – and have a need to quickly and easily move
money around the globe in different currencies. They work hard to make
their local business successful which in turn propels the global economy.
The Western Union Chain of Betters competition celebrates this
movement of money that helps stimulate the economics within a household,
a business and the broader global community,” Scott concluded.
To kick off the Chain of Betters competition, some grants have
already been awarded. View
In Mexico, a group of farmers now access pedal-powered mills to grind
In India, the grant paid for a boat that will allow a village’s
school-aged children safe access to a school. View
In Ghana, a hospital is now “Bettered” with a new power generator. View
Chain of Betters nominations can be made by legal residents over
the age of 18 in Australia, Austria, China, France, Germany, India,
Jamaica, Mexico, Morocco, Netherlands, Nigeria, Philippines, Romania,
Russia, Spain, Sweden, Switzerland, UAE, UK and USA. The beneficiaries
can be located anywhere, worldwide.
Nominations require a maximum 150-word description of how the idea would
make the world a better place for others with US$1000. Ideas will be
judged based on the extent they express a selfless good deed, bring
positive and lasting change for a number of people, have the potential
to do something of value in their community, inspire more people, serve
others and make the world a better place.
Each entrant will also need to submit at least one photo of himself or
herself and preferably two additional photos or a short video of the
current situation or idea that will make the world better.
The winning entrants and their “betters” will be published on the
contest website, www.chainofbetters.com.
* Enter between 12.01 on 15 October 2015 and 23.59 on November
30, 2015 (all times in GMT) (inclusive). No purchase necessary. Enter at www.chainofbetters.com
and tell us how you would make the world a better place for others if
you were given US$1,000 (maximum of 150 words plus one image) (2
additional photos and a video are optional). Prizes: 5 x US$1,000 for
nominated project. Full terms and conditions can be found at www.chainofbetters.com.
Open to legal residents over 18 years of age in Australia, Austria,
China, France, Germany, India, Jamaica, Mexico, Morocco, Netherlands,
Nigeria, Philippines, Romania, Russia, Spain, Sweden, Switzerland, UAE,
UK and USA. Void where prohibited by law.
Promoter: Western Union Financial Services Inc. 12500 E. Belford Avenue,
Englewood, CO USA. Contact: Chain of Betters Promotion, WURS UK Limited
Level 1, 200 Hammersmith Road Hammersmith London, UK W6 7DL.
Western Union may also run the competition in subsequent phases, with
the right to amend details and participating countries for each phase,
with the goal of awarding up to 100 prizes.
About Western Union
Union Company (NYSE: WU) is a leader in global payment services.
Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union
Business Solutions branded payment services, Western Union provides
consumers and businesses with fast, reliable and convenient ways to send
and receive money around the world, to send payments and to purchase
money orders. As of June 30, 2015, the Western Union, Vigo and Orlandi
Valuta branded services were offered through a combined network of over
500,000 agent locations in 200 countries and territories and over
100,000 ATMs and kiosks, and included the capability to send money to
millions of bank accounts. In 2014, The Western Union Company completed
255 million consumer-to-consumer transactions worldwide, moving $85
billion of principal between consumers, and 484 million business
payments. For more information, visit www.westernunion.com.
Western Union Media:
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