Westin Hotels & Resorts Cooks up a Global Competition for the New ‘Eat Well Menu for Kids’
Supported by the Partnership for a Healthier America, Westin
Associates Will Push Limits to Deliver Nutritious & Delicious Options
for Even the Pickiest Young Palates
WASHINGTON–(BUSINESS WIRE)–From the 5th annual Building
a Healthier Future Summit hosted by The Partnership for a Healthier
America (PHA), which works with the private sector and PHA Honorary
Chair First Lady Michelle Obama to make healthier choices easier for
busy parents and families, Westin
Hotels & Resorts announces its continued commitment to build
healthier futures for children.
Part of Starwood Hotels & Resorts, Inc. (NYSE:HOT), the Westin brand
just launched a global competition to reinvent recipes for the brand’s Eat
Well Menu for Kids, in which hotel associates will
have six weeks in their kitchens to demonstrate their culinary
creativity and recreate the kids menu for today’s smallest global
guests. After a rigorous selection process that meets strict nutritional
standards, up to 40 of the world’s best recipes will be provided to each
property, giving them the flexibility to create their own
regionally-relevant Eat Well Menu for Kids.
“As a brand committed to our guests’ well-being, we applaud the work PHA
is doing to create solutions that will help make the healthy choice the
easy choice for families,” said Brian Povinelli, Global Brand Leader,
Westin Hotels & Resorts. “At Westin, we think it is more important than
ever to offer families healthy menu options and introduce fresh
alternatives for today’s littlest travelers, who may or may not be
adventurous eaters. We are delighted to refresh the Eat Well Menu for
Kids with input from our associates and their families with the goal
to make eating well a bit more playful and appealing.”
“We want all children around the country to have more opportunities to
enjoy healthy food, whether they’re at home or on the go. When families
travel, they need choices that will model their behaviors at home, which
includes providing nutritious and delicious meals and snacks. Westin’s
commitment to wellness is remarkable, and we are thrilled to partner
with them to make healthier choices easier for their guests worldwide,”
said PHA CEO Lawrence A. Soler.
Over the next two months, Westin hotel teams will dream up dishes that
are nutritious, delicious and show local flair. Once finalized, teams
will submit their entry, including an Instagram-worthy food photo to a
panel of judges, including the experts at PHA and SuperChefs™, a group
of doctors, dentists, dieticians, chefs and education experts dedicated
to educating kids on eating well. Westin will share the winning recipes
with all of its hotels and resorts around the world, allowing each
property to choose which to be featured on their own Eat Well Menu
for Kids.
Westin’s guests will be invited to participate along the way. Multiple
hotels will host taste testing events, gathering feedback from associate
families and younger guests as they ideate, create and perfect recipes.
Four of the finalists hotels will also be invited to host SuperChefs
Cookery Classes, hands-on cooking experiences that allow younger guests
to come into the kitchen, create the new recipes and be sous-chef for a
day.
Foodies and families can also follow #missiondelicious on Westin’s
social media platforms for updates throughout the competition, a behind
the scenes look at the development of the recipes and a sneak peak at
the selection process. Finalists of the competition will be announced in
August and will appear on the kid’s menus beginning in September 2016.
The Westin Eat Well Menu for Kids builds on the brand’s global
Well-Being Movement, an initiative dedicated to inspiring guests and
associates to discover new approaches to wellness through innovative
partnerships and programs across the brand’s six pillars of well-being:
Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.
First introduced in 2014 as a delicious and nutrient-rich offering for
families, the Eat Well Menu for Kids was created in partnership
with SuperChefs to give parents more healthful options for their
children when on the road.
This competition follows the recent launch of Westin Family, a global
program promoting a sense of well-being for families through interactive
programming and signature amenities offered at all hotels, as well as
physical play spaces at many resorts. With a growing global demand of
family travel and their evolving needs, both programs reinforce Westin’s
commitment to helping maintain our families’ well-being while on the
road.
For more information about the Westin Eat Well Menu for Kids, please
visit: www.westin.com/eatwell.
For more information about Westin Family, please visit: www.westin.com/family.
About Westin Hotels & Resorts
Westin
Hotels & Resorts, a leader in wellness and hospitality for more
than a decade, lives its philosophy “For a Better You™” through the
Westin Well-being Movement’s six pillars: Feel Well, Work Well, Move
Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and
resorts in nearly 40 countries and territories, guests can experience
offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin
Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™,
the innovative workspace Tangent, Westin Weekend signature experiences,
and Heavenly Bath and Heavenly Spa. Westin is proud to offer Starwood
Preferred Guest®, the industry’s leading loyalty program. To learn more,
visit www.starwoodhotels.com/westin.
Stay connected to Westin: @westin on Twitter
and Instagram
and facebook.com/Westin.
About Partnership for a Healthier America
The Partnership
for a Healthier America (PHA) is devoted to working with the private
sector to ensure the health of our nation’s youth by solving the
childhood obesity crisis. In 2010, PHA was created in conjunction
with—but independent from—First Lady Michelle Obama’s Let’s
Move! effort. PHA is a nonpartisan, nonprofit organization that is
led by some of the nation’s most respected health and childhood obesity
experts. PHA brings together public, private and nonprofit leaders to
broker meaningful commitments and develop strategies to end childhood
obesity. Most important, PHA ensures that commitments made are
commitments kept by working with unbiased third parties to monitor and
publicly report on the progress our partners are making. For more
information about PHA, please visit www.ahealthieramerica.org and
follow PHA on Twitter @PHAnews.
Contacts
Starwood Hotels & Resorts Worldwide, Inc.
Katie Roberts,
212-380-4049
Katie.Roberts@starwoodhotels.com
