What To Expect Launches Pregnancy and Parenting Skill for Amazon Alexa

Sponsored by Americord

First Voice Campaign produced by What to Expect’s Content Studio,
The Delivery Room

NEW YORK–(BUSINESS WIRE)–#Americord–What To Expect, the #1 pregnancy brand and leader in innovation for
pregnancy and parenting, has debuted its Skill for Amazon Alexa. The
“What To Expect” Skill, brought to you by Americord, allows parents and
parents-to-be to get personalized pregnancy updates, including
actionable tips and guidance through the first year of their baby’s life
– using just their voice. Just ask “Alexa, What to Expect for my
pregnancy update?” or “Alexa, What to Expect for my daily tip?”

“We know parents better than anyone and recognize that convenience and
innovation are incredibly important to them,” said Mary Murcko, SVP,
Head of Brand Partnerships and Sales for What to Expect. “Through our
exclusive content studio, The Delivery Room, we used our proprietary
data insights to create a skill to help make parents’ lives easier and
bring the personalized, essential content they love through
voice-activated technology. We are excited to receive feedback from our
parents as we continue to expand our Skill.”

“What to Expect for Alexa has useful tips to help expectant parents feel
prepared and in control during their pregnancy,” said Meagan McCormick,
Marketing Coordinator for Americord. “Americord wants to help expectant
parents achieve a happy and healthy pregnancy and the Alexa Skill is
another resource to do so. “

ABOUT WHAT TO EXPECT – What to Expect is a multi-platform media brand
that is the worldwide leader in helping moms-to-be and moms be their
most informed and healthiest.

The What to Expect brand originated as a book over 30 years ago, but as
technology advanced the brand evolved to also include a digital
necessity for moms and moms to be around the world. While the DNA of
What to Expect has never wavered, the digital age ushered in a whole new
relevance, importance, and access to millions of millennial moms and
moms-to-be. The passion these women have for the digital assets of What
to Expect is proven in the results. What to Expect is the #1 pregnancy
app in the iOS app store and averages 14 visits to the app per month*.
Whattoexpect.com alone garners an average of 15 million+ users per
month*. What to Expect is designed to be a highly personalized and
inclusive digital experience, with posts to communities happening an
average of every 4 seconds**. Today, What to Expect is continuing to be
an innovation leader, adding voice-activated platforms and the first to
offer pregnancy content on the Apple Watch. (Sources: *Omniture, October
2016, **Internal data)

About Americord Registry (“Americord”)

Americord Registry is a leader in the advancement of umbilical cord
blood, cord tissue and placenta tissue banking. Americord collects,
processes, and stores newborn stem cells from umbilical cord blood for
future medical or therapeutic use, including the treatment of more than
80 blood diseases such as sickle cell anemia and leukemia. Founded in
2008, Americord is registered with the FDA and operates in all 50
states. The company’s laboratory is CLIA Certified, accredited by the
AABB and complies with all federal and state guidelines and applicable
licenses. Americord is headquartered in New York, NY. For more
information, visit www.americordblood.com.


Alysha Bullock, 866­503­6005