When It Comes to Friendsgiving, Millennials Put Friendships First, Food Second

Mrs. Smith’s® survey shows most
millennials prefer purchasing a dish for Friendsgiving instead of making
one

BLOOMINGTON, Minn.–(BUSINESS WIRE)–A new survey of millennials shows that Friendsgiving, the phenomenon of
celebrating Thanksgiving with friends, will live up to its name this
year. Most of those surveyed said they would rather socialize with
friends than spend time cooking in the kitchen. In fact, 83 percent are
fine with purchasing a dish to share, and if there is a way to save time
and money preparing for Friendsgiving, 78 percent will do it, according
to the survey conducted by the makers of Mrs.
Smith’s
® Original Flaky Crust Pies
.


Friendships are so important to millennials that 64 percent of them say
spending time with good friends is their favorite thing about
Friendsgiving — in fact, more than half prefer Friendsgiving to
Thanksgiving with their families.

It’s the thought — and the pie — that counts
Even for
time-crunched and cooking-challenged millennials, great food that is
easily accessible is part of the holiday tradition, with nearly half
reporting they would more likely to purchase a pie to bring to
Friendsgiving than making one from scratch.

The thought of making a homemade pie for Friendsgiving stresses out 44
percent of millennials, and 37 percent of millennials that wouldn’t make
a pie from scratch for Friendsgiving said the reason was because, “There
are perfectly delicious pies available in the freezer aisle.”
Additionally, 30 percent say they wouldn’t make a pie because they lack
the required baking chops. What pie is preferred among this group?
Pumpkin tops the list, followed by apple.

Creating new traditions with a taste of homemade
“Experiences
are important to millennials; creating new traditions is important and
friendship is something to be celebrated,” says Kevin McAdams, president
of Schwan’s Consumer Brands, Inc. “Mrs.
Smith’s
®
pies are the taste of home, no matter where
you are or whom you are with. Our pies provide easy, delicious and
cost-efficient options for those of us who may not have the time, skill
or patience to make a pie from scratch.”

Mrs.
Smith’s
®
Original Flaky Crust Pies have an
award-winning, just-like-homemade crust, made with real sweet cream
butter, abundant seasonal fruit and signature spices. Featuring the
cleanest label of all store-bought pies, Mrs.
Smith’s
®
fruit pies are free from artificial colors,
flavors, trans fats and high fructose corn syrup.

“We ensure every pie tastes as good as the original, which is why Mrs.
Smith’s
® pies are made with only the finest ingredients.
When you serve up a Mrs.
Smith’s
®
pie, you can be sure your guests will feel
welcome with every bite,” McAdams said.

Mrs.
Smith’s
®
Original Flaky Crust Pies are available in
seven flavors including Very Berry, Cherry, Apple, Dutch Apple, Pumpkin,
Peach and Sweet Potato. They are available in your grocer’s freezer
aisle for a suggested retail price of $6.99. To find the retailer
nearest you, go to www.mrssmiths.com.

The survey was conducted by Russell Research, an independent survey
research firm, which conducted 336 online interviews among millennials
from October 16 – 19, 2015. The margin of error was plus or minus 5.3
percentage points at a 95 percent confidence level.

About Mrs. Smith’s® Pies
Mrs.
Smith’s
® Original Flaky Crust Pies are part of the
national brand portfolio of Schwan’s Consumer Brands, Inc., the retail
grocery subsidiary of The Schwan Food Company (TheSchwanFoodCompany.com).
Schwan’s Consumer Brands’ many popular product lines include Red Baron®,
Tony’s®, Bon Appétit Freschetta®
pizzas, Mrs. Smith’s® and Edwards®
desserts, and Pagoda® snacks and appetizers. Based in
Minnesota for 63 years, the company’s subsidiaries employ 13,000 people
in the United States. For more information about Mrs. Smith’s® products,
visit www.MrsSmiths.com.

Contacts

For Mrs. Smith’s:
Meredith Voltin, 612-375-8533
Meredith.voltin@spongpr.com