Who Will Be America’s Next Taco Hero in Taco Bell’s “Steal a Base, Steal a Taco” World Series Promotion?

The first player to steal a base during the World Series wins
everyone in America free Doritos® Locos Tacos

IRVINE, Calif.–(BUSINESS WIRE)–No matter which team baseball fans are rooting for in this year’s World
Series, the one thing everyone can cheer for is free tacos. Taco Bell®
is once again teaming up with Major League Baseball (MLB) to give
America the tastiest steal during the 2016 World Series. The “Steal a
Base, Steal a Taco” promotion gives America a free Doritos® Locos Taco
if a player, or more aptly named “Taco Hero,” steals a base during the
World Series, which begins on Tuesday, Oct. 25 on FOX.

“Since we first created the “Steal a Base, Steal a Taco” program in
2007, a whole new category of hero has been created in sports: the Taco
Hero. It’s an accolade specific to those athletes whose stolen base feat
during the World Series has earned them a hallowed place in the hearts
of taco lovers across the country,” said Marisa Thalberg, Chief
Marketing Officer, Taco Bell Corp. “We are excited to bring this event
back again in the 2016 World Series. We look forward to rooting along
with the country in the hopes that a player will manage to ‘steal’
another free taco for America and we will be able to induct a brand new
‘Taco Hero.’”

This year’s “Steal a Base, Steal a Taco” campaign marks the fifth time
that Taco Bell and Major League Baseball have held the promotion. The
first “Steal a Base, Steal a Taco” campaign was a huge hit, pun
intended, when it launched in 2007. Jacoby Ellsbury, then of the Boston
Red Sox, stole second base in Game Two of that year’s World Series,
becoming America’s first Taco Hero and earning America a free taco. The
program returned to the World Series the following year, continuing to
delight fans with delicious, free Taco Bell, when Jason Bartlett of the
Tampa Bay Rays stole second base in the fifth inning of Game One. In the
2012 World Series, Ángel Pagán of the San Francisco Giants became a Taco
Hero by stealing second base in the eighth inning of Game Two. Most
recently, Lorenzo Cain of the Kansas City Royals won a free A.M.
Crunchwrap® for America by stealing second base in the sixth inning of
Game One of the 2015 World Series.

“The World Series is the biggest stage in baseball and a perfect setting
for Taco Bell’s “Steal a Base, Steal a Taco” promotion,” said Noah
Garden, MLB Executive Vice President, Business. “Baseball fans will be
rooting for their favorite team but free tacos are something we can all
agree to rally behind.”

If a base is stolen in Game One or Two of this year’s World Series, all
of America will get a free Doritos® Locos Taco on Wednesday, November 2
from 2 p.m. to 6:00 p.m. (local time) at all participating Taco Bell
locations. If the first stolen base of the World Series takes place
during Game Three or later, America will score a free Doritos® Locos
Taco on Thursday, November 10 from 2 p.m. to 6 p.m. (local time) at all
participating US Taco Bell locations. Fans are invited to check out www.TacoBell.com/StealATaco
for more information on how to receive a free Doritos® Locos Taco. Limit
one (1) free Doritos® Locos Taco per person.

Taco Bell will support the campaign with an integrated marketing effort
that includes advertising (television,
online), social media and public relations. Follow along to see who will
become America’s next Taco Hero at the 2016 World Series.

Program Rules

If an eligible base is stolen during the Games, Taco Bell will make an
announcement through selected media channels, including a press release
and its web site (www.tacobell.com/stealabase),
that eligible consumers can obtain one Free Doritos® Locos Taco on
Wednesday, November 2, 2016 (if the first base is stolen in Games 1 or 2
on October 25 or 26) OR Thursday, November 10, 2016 (if the first base
is stolen in Games 3-7, on October 28, 29, or 30, or November 1 or 2)
(“Redemption Date”) only. To obtain the Free Doritos® Locos Taco,
consumers must visit any participating Taco Bell® restaurant in one of
the fifty (50) United States or the District of Columbia between 2:00
p.m. and 6:00 p.m. (local time) on the Redemption Date only and request
a free Doritos® Locos Taco. Free Doritos® Locos Taco will not be offered
on any other date or time, regardless of circumstance. Limit one (1)
Free Doritos® Locos Taco per person. Participating Taco Bell restaurant
manager reserves the right to deny Free Doritos® Locos Taco to any
person he/she reasonably believes has already received a Free Doritos®
Locos Taco or has engaged in any other fraudulent activity. All eligible
consumers: Everyone in line at a participating Taco Bell restaurant
before 6:00 p.m. local time on the Redemption Date will receive a Free
Doritos® Locos Taco while supplies last. Free Doritos® Locos Taco offer
is subject to store availability and Taco Bell reserves the right to
substitute an item of equal or greater value due to unavailability. All
restaurant managers’ decisions are final regarding this Free Doritos®
Locos Taco offer. As a condition of the offer, each consumer agrees: (a)
to release, and hold harmless Major League Baseball Properties, Inc.,
Major League Baseball Enterprises, Inc., Major League Baseball
Properties Canada Inc., MLB Japan Co., Ltd., Major League Baseball
Europe, Ltd., MLB Advanced Media, Inc., MLB Advanced Media, L.P., MLB
Media Holdings, Inc., MLB Media Holdings, L.P., MLB Online Services,
Inc., The MLB Network, LLC, the Office of the Commissioner of Baseball,
the Major League Baseball Clubs, and their respective subsidiary or
affiliated companies, and each of their respective shareholders,
employees, parents, directors, officers, affiliates, representatives,
agents, successors, and assigns (hereinafter, “MLB Entities”), Sponsor
and each of their respective affiliates, subsidiaries, retailers, sales
representatives, distributors and franchisees, and each of their
officers, directors, employees and agents (“Promotional Parties”), from
any and all claims, demands, losses, promises, causes of action,
injuries, damages and/or liabilities, that may arise, directly or
indirectly, in whole or in part, from the participation in this
Promotion or from the receipt or use or misuse of the Free Doritos®
Locos Taco, or any travel or activity related to the receipt or use of
the Free Doritos® Locos Taco (b) under no circumstances will entrant be
permitted to obtain awards for, and participant hereby waives all rights
to claim, punitive, incidental, special, consequential, or any other
damages, other than for actual out-of-pocket expenses; (c) all causes of
action arising out of or connected with this Promotion or any Free
Doritos® Locos Taco or any advertising, marketing, promotion or
publicity materials in connection therewith, shall be resolved
individually, without resort to any form of class action; and (d) any
and all claims, judgments, and award shall be limited to actual
out-of-pocket costs incurred, excluding attorneys’ fees and court
costs. By participating, each consumer agrees that all issues and
questions concerning the construction, validity, interpretation and
enforceability of these Terms and Conditions, consumer’s rights and
obligations, or the rights and obligations of the Sponsor in connection
with this Promotion, shall be governed by, and construed in accordance
with, the laws of State of California, without giving effect to any
choice of law or conflict of law rules. By participating, entrants
consent to the exclusive jurisdiction and venue of the federal, state
and local courts for Irvine, California for the resolution of any
disputes related to this Promotion.

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the
nation’s leading Mexican-inspired quick service restaurant (QSR) brand.
From breakfast to late night, Taco Bell serves made-to-order and
customizable tacos and burritos, among other craveable choices, and is
the first QSR restaurant to offer American Vegetarian Association
(AVA)-certified menu items. Taco Bell and its more than 350 franchise
organizations proudly serve over 42 million customers each week through
nearly 7,000 restaurants across the nation, as well as through its mobile, desktop and
delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans to
add 2,000 more restaurants internationally within the next decade. The
brand encourages its fans to “Live Mas” and connects with them through
sports, gaming and new music via its Feed
The Beat® music program. Taco Bell also provides education
opportunities and serves the community through its nonprofit
organization, the Taco
Bell® Foundation™, and connects fans with their passions through
programs such as the Live
Mas Scholarship program. In 2016, Taco Bell was named as one of Fast
Company’s Top 10 Most Innovative Companies in the World.

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Contacts

Taco Bell Corp.
Laura Nedbal, 949-863-4002
Laura.Nedbal@yum.com
or
Edelman
Katie
Brownstein, 323-761-6529
Katie.Brownstein@edelman.com