William Lyon Homes Announces Creation of New 55+ Brand – “Ovation, a Lyon Active Lifestyle Community”

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–William Lyon Homes (NYSE: WLH), a leading homebuilder in the Western
U.S., announced its new focus on the emerging 55+ active adult market —
“Ovation, a Lyon Active Lifestyle Community” and in the Pacific
Northwest, “Ovation, a Polygon Active Lifestyle Community.” By
leveraging its experience in product design and place-making, William
Lyon Homes will differentiate Ovation from traditional “cookie-cutter”
active adult communities by cultivating an appealing brand lifestyle for
55+ buyers who prefer a more intimate, unconventional and contemporary
residential environment.

With a significant segment of the population age 55 and older, coupled
with their preference to own versus rent and a strong desire to seek new
housing opportunities that will enable them to age in place, William
Lyon Homes recognized the opportunity to respond to this increasing
buyer segment with a new approach. The William Lyon Homes team is
focusing their development expertise to create and deliver active adult
communities that will address a specific niche opportunity within the
55+ segment market, namely by offering small to mid-sized scale
communities located close to urban and suburban areas enabling
convenient access to the greater area amenities. In addition, the
Ovation communities will feature architecture, amenities and ambiance
that are innately different from the competition. Contemporary product
design brimming with natural light, private indoor/outdoor living spaces
and smart technology will be a defining characteristic.

“At William Lyon Homes, we take great pride in understanding the needs
of consumers and tuning in to their aspirations,” said Matthew R. Zaist,
President and Chief Executive Officer for William Lyon Homes. “Today’s
55+ homebuyers are sophisticated and vital, and they’re searching for
something different. We feel confident that these new Ovation
communities will fill that niche with an entirely new interpretation of
what a modern active adult community should be.”

William Lyon Homes is entering the 55+ active adult market with the
debut of several new Ovation active lifestyle communities in highly
desirable markets including Phoenix, Arizona; Las Vegas, Nevada; Lacey,
Washington and Orange County, California.

The builder’s commitment to a standard of beautiful aesthetics and
quality craftsmanship ensures these communities will be set apart from
competitors, offering distinctive single-story residential designs with
open living spaces, abundant natural lighting, private outdoor spaces,
quality finishes, energy-efficient amenities and useful technology
features. The homes offered at all Ovation active lifestyle communities
will assure buyers are not limited to “down-sizing,” giving them the
opportunity to “right-size” with a home that fits their individual
lifestyle.

Ovation active lifestyle communities will also be characterized by a
liberating and refreshing atmosphere that focuses on individual choice,
fun and spontaneity. Each community location will be less remote and
self-contained than typical active adult settings and will ensure
lifestyle priorities are accommodated with access to retail,
restaurants, outdoor recreation, medical centers, airports and more.
Since approximately 70% of this market segment expects to postpone
retirement, they will also be within comfortable proximity of business
centers.

To learn more about Ovation, Lyon Active Lifestyle Communities, visit www.OvationLiving.com
for details.

About William Lyon Homes

William Lyon Homes is one of the largest Western U.S. regional
homebuilders. Headquartered in Newport Beach, California, the Company is
primarily engaged in the design, construction, marketing and sale of
single-family detached and attached homes in California, Arizona,
Nevada, Colorado, Washington and Oregon. Its core markets include Orange
County, Los Angeles, the Inland Empire, the San Francisco Bay Area,
Phoenix, Las Vegas, Denver, Portland and Seattle. It matters who your
builder is and William Lyon Homes is a Company built upon a legacy of
pride and integrity. A team of visionaries who are passionate about
homebuilding and committed to providing a high quality homebuying and
homeownership experience, William Lyon Homes has a distinguished legacy
of more than 60 years of homebuilding operations, over which time it has
sold in excess of 99,000 homes. The Company markets and sells its homes
under the William Lyon Homes brand in all of its markets except for
Colorado, where the Company operates under the Village Homes brand, and
Washington and Oregon, where the Company operates under the Polygon
Northwest brand. For updated information and to learn more, visit www.lyonhomes.com.

Contacts

Investor/Media Contact:
Financial Profiles, Inc.
Larry
Clark, 310-622-8223
WLH@finprofiles.com