Wilton Enterprises Repeats as #1 Brand in Metal Bakeware

Based on 2015 data from NPD Group, Wilton is again the number one
brand in dollar share and units

WOODRIDGE, Ill.–(BUSINESS WIRE)–For the second year in a row, Wilton Enterprises was recognized for
having the largest dollar share gain in metal bakeware in 2015.

Based in Woodridge, Illinois and founded in 1929, Wilton is the leading
food crafting company in the industry with the number one position in
cake decorating and bakeware products. Wilton Enterprises offers the
industry’s most comprehensive and innovative selection of baking and
sweet treat decorating products. These products are designed to make it
easy for anyone to enjoy serving something special while utilizing
unique style and design.

The NPD Group’s home division presented its third annual industry
performance awards at the 2016 IHA Show. Wilton was recognized as the
brand showing the biggest dollar share gain in 2015, versus 2014, for
the metal bakeware category. Wilton gained 3.7 points over last year,
resulting in an overall 26 percent dollar share in the metal bakeware
category. NPD bases the award on its retail Tracking Service
figures. The NPD Group has point-of-sale (POS) and consumer information
required for understanding the where, who and why behind what’s selling
in stores. NPD Group is known as the industry authority for market size
and trends measuring the Bakeware category across various channels, with
retailers such as Wal-Mart, Michaels & Amazon.

About Wilton Enterprises

Wilton Enterprises, founded in 1929, helps consumers in more than 100
countries create, decorate and celebrate by making the memorable and the
beautiful fun and easy. Wilton is the global leader in cake decorating
and bakeware products, in addition to sweet treat making and party
products. Wilton supports their accounts by offering category expertise
in such areas as competitive retail assortments, nonstick coating
technology and merchandising. Wilton works with their retail partners to
build the right in-line assortments, develop promotions around the right
product at the right time of the year, and seasonal baking expressions,
as well as building both end cap and off shelf merchandising vehicles to
complete the consumer activity. More information can be found at www.wilton.com.


Wilton Enterprises
Desiree Smith, 630-810-2254