Wing Enthusiasts Rejoice as Boston’s Restaurant & Sports Bar Debuts New, Jumbo Wings

DALLAS–(BUSINESS WIRE)–#Bostons–The phrase ‘everything is bigger in Texas’ is about to spread nationwide
this spring as Boston’s
Restaurant & Sports Bar
, a Dallas-based casual dining brand,
launches its new, jumbo chicken wings. Wing enthusiasts across the
country are sure to ‘flock’ to Boston’s on February 27th when
the new, meatier wings, along with a robust sauce list, make their debut.

The spring campaign, which runs through April 30, is part of Boston’s
efforts to highlight not only a superior chicken wing, but a sauce
lineup that includes new and returning favorites, all of which will be
part of Boston’s offering long term. This spring, the brand is also
unveiling its very own Wing Critic in spokesman Spud Crowley. Throughout
the campaign, Spud will be shedding light on the little-known anatomy of
America’s favorite snack. From the Apex to the Nib and Nub, Spud is
helping educate consumers on the meaty structure of the chicken wing.
Additionally, Boston’s will be showing guests how to pair some of their
signature drink selections with their new and featured wing sauces –
perfect for the sports lovers out there!

“When it comes to quality food, we live by the name ‘Boston’s the
Gourmet Pizza’, and are committed to being truly gourmet. That means we
focus on great chicken wings and the quality of our wings takes top
priority. The new, revamped wings are a meatier and tastier product than
ever before,” said Vince Runco, Vice President of Operations. “The
introduction of our jumbo chicken wings combined with the fun,
educational focus of our campaign are sure to make Boston’s THE place to
relax and watch your favorite sporting events this season.”

Along with the launch of the new, jumbo wings, comes the plethora of
sauce combinations – giving guests a wide variety of heat profiles to
choose from:

  • HOT: Atomic, Hot, Mango Habanero, Ragin’ Cajun, Spicy Garlic
  • MEDIUM: Creamy Buffalo, Dry Rub Cajun, Korean Barbeque
  • MILD: Barbeque, Bourbon Barbeque, Garlic Parmesan
  • SAVORY: Asian Glaze, Dry Rub Ranch, Lemon Pepper, Smoked Sea
    Salt, Teriyaki

As if the jumbo wings, new sauce combinations and educational component
weren’t enough, Boston’s will also be creating its own national holiday
this spring. April 18th will now be known as National Wing
Gilmorgan Day – putting the spotlight on the little know portion of the
chicken wing, the Gilmorgan, or the meaty backside of the wing. Guests
who enroll in the MyBoston’s Rewards program will receive a free single
order of the new wings, redeemable on the 18th in-restaurant.

Boston’s Restaurant & Sports Bar’s U.S. operations are based in Dallas.
The brand currently has 28 locations operating in 22 states. The
company’s sister brand, Boston’s Pizza which is celebrating more than 50
years of services, has more than 390 locations throughout Canada and is
considered the No. 1 casual dining brand in the country.

ABOUT BOSTON’S

Boston’s is both a family-friendly casual dining restaurant and an
energetic sports bar, all under one roof. For over 50 years, Boston’s
has specialized in providing a relaxing atmosphere and fabulous food to
parties of all sizes. Boston’s motto is “We’ve gotcha covered,”
and with 80+ menu items, primarily made in-house, they deliver on having
something for every occasion and taste. For the latest news on Boston’s
Restaurant & Sports Bar visit www.facebook.com/BostonsNational
or follow Boston’s on Twitter at @BostonsCorp.

Contacts

Fishman Public Relations
Jacob Cohen, (847) 945-1300
jcohen@fishmanpr.com