Winn-Dixie Celebrates 60 Years of Serving Louisiana

This week commemorates the first Winn-Dixie in Louisiana; grocer
announces community partnership at anniversary festivities with special
guest Chef Curtis Stone

NEW ORLEANS–(BUSINESS WIRE)–Today, Winn-Dixie in Louisiana celebrates 60 years of heritage
and investment in the community, and announces its commitment to the
future of the community through the launch of the new Winn-Dixie
Young Talent Program with Café Reconcile, a local organization
dedicated to serving young people facing adversity.

Winn-Dixie has been operating in Louisiana since July 28, 1956, when the
grocery chain acquired various locations of H.G. Hill stores throughout
the Gulf Coast area. For six decades, Winn-Dixie has been investing in
communities across Louisiana and now operates 47 stores, employing
nearly 4,400 associates, making Winn-Dixie the longest serving grocery
chain in Louisiana.

Ian McLeod, President and CEO of Southeastern Grocers said,
“We are proud of our 4,400 associates working in our stores today, many
of whom have been dedicated to serving the people of Louisiana for
decades and established our tradition as the ‘Beef People’; a sign of
quality that we hold with pride to this day.

“Throughout the decades, we have shared the burden of difficult times,
and celebrated the good, as we continue to commit ourselves to
rebuilding and reinvesting in the community.”

“Not only are we continuing to invest in the renewal of our stores and
lower prices, but through partnerships such as Café Reconcile, we’re
investing in young talent to help us in our commitment to great
Louisianan food and service for the next 60 years,” said Ian McLeod.

By partnering with Café Reconcile, Winn-Dixie will provide opportunities
that focus on coaching and training for those who aspire to successful
careers in the culinary arts and grocery industry. This commitment will
be met through programs that offer a broad range of real-life training
and practical, hands-on experience with Winn-Dixie’s leadership and
store teams, including:

• TRANSITIONING TO A LEADER: Explores the challenges of becoming a
  leader and provides some tools to combat obstacles.
• COMMUNICATION ESSENTIALS: Engages participants through interactive
  discussions on effective communication and listening techniques.
• COACHING & FEEDBACK: Introduces participants to a proven coaching
  model through guided practice scenarios.
• TEAM ENGAGEMENT: Explores effective team building through respect,
  trust, motivation, and recognition.

Winn-Dixie also continues to invest in better value on the products and
brands that make Louisiana so unique. Earlier this year, Winn-Dixie
announced Local Down Down, a program lowering prices by as much
as 37 percent on more than 50 homegrown favorites including Community
Coffee, Camellia Beans, Blue Plate Mayonnaise and Chisesi Brothers Ham –
brands with hundreds of years of combined heritage and history in the
region.

Community Coffee and Camellia Beans are just a few of the local brands
that were on Winn-Dixie shelves when the first store opened in 1956.

These Louisiana favorites, added to the over 3,000 long-term price
reductions across the store, demonstrate a commitment to lower prices
for customers throughout the region.

To commemorate the anniversary, Southeastern Grocers, the parent company
of Winn-Dixie, honored this historic milestone on Tuesday, July 26 by
taking guests back in time with local, 1950’s-themed store décor and
Winn-Dixie memorabilia for an experience evocative of a New
Orleans-style market feel from decades ago.

The celebration featured special guests including Chef Curtis Stone,
local entertainer Kermit Ruffins and Southeastern Grocers’ Chief
Operating Officer Anthony Hucker. The Mid-City Winn-Dixie hosted the
event at its store, located at 401 North Carrollton Ave., which resides
on the same street as one of the very first Winn-Dixie stores in New
Orleans. Anniversary festivities were open to the public and included a
meet-and-greet and autograph signing with Curtis Stone, Young Talent
Program participants, local food sampling and more.

Additionally, the 47 Winn-Dixie locations throughout Louisiana
celebrated the anniversary with delicious birthday cake offered to
customers shopping on Tuesday, July 26.

About Winn-Dixie

Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers,
which is the second-largest supermarket chain in the Southeast based on
store count. Founded in 1925, Winn-Dixie employs more than 40,000
associates who serve customers in more than 500 grocery stores, 145
liquor stores and 390 in-store pharmacies throughout the five
southeastern states of Alabama, Florida, Georgia, Louisiana and
Mississippi. For more information, please visit www.winndixie.com and www.segrocers.com.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
Winn-Dixie grocery stores, is the second-largest supermarket in the
Southeast based on store count. The company employs nearly 60,000
associates who serve customers in approximately 750 grocery stores, 140
liquor stores and 500 in-store pharmacies throughout the seven
southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina and South Carolina. BI-LO, Harveys and
Winn-Dixie are well-known and well-respected regional brands with deep
heritages, strong neighborhood ties, proud histories of giving back,
talented and loyal associates, and strong commitments to providing the
best possible quality and value to customers. For more information,
visit www.bi-lo.com,
www.harveyssupermarkets.com
and www.winndixie.com.

Contacts

Southeastern Grocers, LLC
LaDana Williams, 504-914-6004
LaDanaWilliams@segrocers.com