With New Name, ‘Start-Up’ Advance Ohio Helps Businesses Reach Customers Through Digital Marketing Programs

CLEVELAND–(BUSINESS WIRE)–A new name – Advance Ohio – and a change in philosophy and culture begin
today with the relaunch of a digital company that provides cutting-edge
solutions to help a wide range of businesses achieve their marketing
goals.

Advance Ohio, formerly Northeast Ohio Media Group, offers a growing
suite of digital marketing solutions to help businesses get their
message in front of the audiences that matter most to them. Its primary
consumer brand is cleveland.com, which has the largest online audience
of any news and information website in Ohio.

“We’re committed to doing everything we can to help businesses achieve
their definition of success through custom marketing strategies,” said
Timothy P. Knight, president of Advance Ohio. “But this is much more
than a name change. We will act like a start-up that is entrepreneurial,
nimble and customer-focused.”

Advance Ohio’s ever-evolving digital portfolio includes content
marketing, search marketing, online advertising, political advertising,
social media marketing and data science capabilities. It also offers
print solutions, including ads and directory services.

“Consumers are accessing news and information on a variety of digital
devices every day,” Knight added. “Our commitment to providing the
highest-quality journalism allows us to build and engage with our online
audiences. Through this unique engagement, we are able to help
businesses connect with their ideal customer at the right time, with the
right message on any device.”

Through its affiliation with Advance Local, one of the nation’s leading
providers of news and information in the country, Advance Ohio has
access to first-party, non-personally identifiable data from more than
80 million devices owned by consumers who engage with the company’s
award-winning news and information brands. Advance Ohio offers insight
into user behavior and intent that can help marketers target their
budgets more effectively.

He emphasized that Advance Ohio adheres to established industry
standards for acquiring, using and storing the data it collects.

“By vigilantly protecting the privacy and security of our users’ data,
we build digital solutions that our clients can trust,” he said.

Knight also said the company will promote cleveland.com more broadly as
the definitive source of news and information for Northeast Ohio and
beyond.

For more information, visit advance-ohio.com.

About Advance Ohio

Advance Ohio is an exciting digital company with a start-up personality
that provides a suite of cutting-edge solutions that help a wide range
of businesses reach their marketing goals. Advance Ohio is part of
Advance Local, the leading provider of news and information in 12
markets across the country. Advance Ohio operates cleveland.com, which
has the largest online audience of any news and information website in
the state of Ohio. Advance Ohio is strategic partners with industry
leaders including Microsoft, Google, Lotame, Acxiom and Nativo. For more
information, visit http://www.advance-ohio.com
or follow us on Twitter @AdvanceOhio.

Contacts

Advance Ohio
Virginia Goulding, 216-999-4634
vgoulding@advance-ohio.com

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