Women as Car Customers – Voice of Consumer Findings 2015 – Research and Markets
DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Women
as Car Customers – Voice of Consumer Findings, 2015″ report to
their offering.
This Women as Car Customers Voice of Consumer study analyzes the growing
trend of women customers and the factors that they consider while making
their purchase decisions. This research emphasises European market
trends conducted with the objective of understanding the difference
between the attitudes of women and men while buying cars, sales, product
and ownership.
This research services also studies how OEMs are designing cars that
cater to women’s preferences and needs. It seeks to study the features
and attributes that women prefer in cars and overall satisfaction
levels, compare any differences between countries and gender-specific
buying patterns, and understand how retail strategy differs for women
and how to optimize the customer journey to target women. It also seeks
to derive strategic findings and offer recommendations to OEMs and car
dealerships.
Key Questions Answered
– What strategies are OEMs employing to women customers, a growing
segment?
– What are the features and attributes that women consider important
when they buy a vehicle?
– What kind of cars do women customers prefer? Which features do women
customers seek in their cars?
– What is the profile of women customers, in terms of current vehicle
versus their future ideal vehicle?
– What are women customers’ attitudes towards car purchasing decisions?
– Are women customers dissatisfied with their car? If so what are the
reasons?
– Which financing options are available to women customers while leasing
a car?
Key Topics Covered:
1. Executive Summary
– Key Findings and Future Outlook
2. Research Scope and Methodology
– Research Aims and Objectives
– Key Questions this Study will Answer
– Research Background
– Research Methodology
3. Segmentation
– Vehicle Segmentation
4. Understanding Women Car Customers Demands
– Passenger Car Licences by Gender – Country Summary
– Women as Car Buyers
– Three Types of Customer Segments
– Value Proposition that Vehicle Features/Attributes Offer to Women
Customers
– Implications of Findings
5. Design and Technology – Women Customers’ Preferences
– Fuel/Engine Type for Ideal Vehicle
– Top 20 Attributes Desired
– Vehicle Body Type Preference of Women Customers
– Women Customers Feel and Design of their Current Vehicle
– Technology Adoption Level
6. Design and Technology – Women Customer Cluster’s Preferences
– Women Driver Segments – Differences in Preferences
– Features Optimization for Women Customers/Driver Segments
– Preferred Next Vehicle Purchase Model
– Importance of Vehicle in Expressing Personalities
– Role of Vehicle in Expressing Women Customer Personalities
7. Sales and Retail – Women Customers’ Preferences
– Main Sources of Information/Opinion About Cars for Women Customers
– Influence of Facebook on Decision to Purchase a Vehicle by EU
– Attitudes About Car Dealerships by Women Customers
– Social Media Activities by Women Customers in Europe
8. Vehicle Ownership – Women Customer’s Preferences
– Lease Options Critical Factor for Attracting Women Customers
– Preferred Financing or Payment Options by Gender
– Preferred Financing or Payment Options by Vehicle Category
– Top Ideal Vehicle Brands by Purchasing Preference of Women in Europe
– Driving Patterns and Car Ownership Among European Owners
9. Key Conclusions and Future Outlook
– Top 5 Predictions About Women Customers
– The Last Word – 3 Big Predictions
10. Appendix
For more information visit http://www.researchandmarkets.com/research/6mf3gs/women_as_car
Contacts
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Cars
