Women, Seniors and Independent Professionals Reshape the Latin American Travel Landscape
SÃO PAULO–(BUSINESS WIRE)–Global market research company Euromonitor International released today
the 2017 WTM Latin America Trends Report at World Travel Market (WTM)
Latin America, revealing how the regional travel industry is developing
amidst socioeconomic changes.
The three most prominent trends identified by the report are:
Ageing travellers
Forecasted to represent 28 percent of the
total Latin American tourists, over 50s will add 90 million people to
the market by 2020. With more time on their hands and specific needs,
this fast-growing group represents an opportunity to boost low season
tourism and create tailored services.
‘Boss-less’ professionals
The line between leisure and
business travel has never been so blurred in Latin America. Over 7.4
million Latin Americans are ‘boss-less’ professionals – either
self-employed or employers who run their own businesses. As people look
for more flexible work terms, they gain power to make their own choices
of accommodations.
Female empowerment
Latin American women are increasingly
opting to travel solo as they now have more money and opportunities.
According to the Brazilian Ministry of Tourism, one out of eight women
in Brazil show the intention to travel alone in the first half of 2017.
Leisure destinations are welcoming this group and providing packages to
cater to their specific demands.
Marília Borges, travel research analyst at Euromonitor International,
comments, “Latin Americans are increasingly gaining power to make their
own informed decisions when it comes to travel and are re-evaluating
their preferences. Overall, the common denominator among travellers is a
search for experiences over material things.”
To download the complete report for free, visit: http://go.euromonitor.com/EV-LA2017-WTM_Report-Download.html
About Euromonitor International
Euromonitor
International is the world’s leading provider for global business
intelligence and strategic market analysis. We have more than 40 years
of experience publishing international market reports, business
reference books and online databases on consumer markets.
About WTM Latin America
WTM Latin America, now in its fifth year, attracts almost 9,000 unique
senior executives interested in the Latin American travel industry. WTM
Latin America is part of WTM Portfolio of events, which also includes
World Travel Market London, World Travel Market Africa and Arabian
Travel Market.
Contacts
Nathalia Ariza
Communications Executive – Euromonitor International
nathalia.ariza@euromonitor.com
+55
11 2970 2175
