Wonderful Halos Season Off to a Sweet Start With Record $30 Million New “Good Choice, Kid.” Campaign

America’s No. 1 Mandarin Brand Builds on Its Commitment to Healthy
Snacking by Celebrating Kids Who Make Smart Choices

LOS ANGELES–(BUSINESS WIRE)–Today Wonderful Halos, America’s biggest and fastest-selling mandarin
brand, starts the 2016–2017 season with its largest crop ever and
launches a record $30 million new advertising campaign, themed “Good
Choice, Kid.™” The ads celebrate kids who make good and healthy choices
with Wonderful Halos and resist giving into naughty temptations, such as spending
the night in a creepy, doll-infested mansion
, swapping
snacks with a scary witch
, running
away to join the circus
or breaking
into a construction site
. As one might expect, the children making
poor choices end up in precarious, yet hilarious situations, while those
skipping such temptation make the “good choice” of snacking on Wonderful
Halos. The television spots will air on national network and cable
stations.


“Wonderful Halos are a good choice both parents and kids can agree on,”
said Adam Cooper, vice president of marketing, Wonderful Halos. “Parents
love Halos because they’re an ideal, healthy snack full of ‘pure
goodness,’ and kids love our palm-sized mandarins because they’re easy
to peel, seedless and bursting with sweet flavor. Wonderful Halos has
been the No. 1 mandarin brand every year since launching in 2013 and we
are more than 70% bigger than the next largest mandarin brand. Our
breakthrough ‘Good Choice, Kid.’ campaign allows us to maintain that top
standing and even expand our market leadership, while celebrating kids
who make the smart choice of enjoying a healthy snack like Wonderful
Halos.”

To add to the fun, kids will be encouraged to “stick” to their good
choices by collecting Halos fruit stickers of all 50 states. The
stickers, which feature unique landmarks and beautiful scenery from all
of the states, can be proudly displayed on a free “Halos United States
of Pure Goodness” printable map. These sticker collection sheets can be
downloaded online at HalosFun.com
and are available at select retailers, so families can collect all 50
states together for the chance to win a sweet surprise.

Later this holiday season, Wonderful Halos will bring festive cheer
throughout the country to select malls by partnering with the “Adventure
to Santa” interactive journey. Halos fans will be able to meet Santa and
receive free Halos coupons to make the season even sweeter! To discover
an “Adventure to Santa” location near you, please visit: adventuretosanta.com.

In addition to the new television ads, the integrated campaign will be
amplified by print, out-of-home, national FSIs, in-store POS, digital
and PR to market the “pure goodness” and uniquely delicious taste of the
sweet, seedless and easy-to-peel fruit.

Wonderful Halos are in season from November through April and available
in 2-, 3- and 5-pound bags and 5-pound boxes in product aisles of
grocery, mass and club stores nationwide. To give the “good choice” gift
this season, a brand new festive 7-pound holiday-themed Halos box will
also be available in stores this Thanksgiving through Christmas,
alongside seasonal POS in-store. For more information, visit halosfun.com
or Facebook/Halos.

About Wonderful® Halos®

Wonderful Halos are sweet, seedless and easy-to-peel California-grown
mandarins filled with “Pure Goodness®”. The kid-sized fruit is available
at produce aisles nationwide at grocery, mass and club retailers during
California mandarin season (November – April). For more information,
visit HalosFun.com or Facebook.com/HalosFun.

About Wonderful Citrus

Wonderful Citrus is an integrated grower, shipper and packer of fresh
citrus, including clementine/mandarin, navel and Valencia oranges;
lemons; limes; grapefruits; and other citrus varieties. Wonderful Citrus
owns, cultivates and harvests more than 58,000 acres of fresh citrus and
ships it around the world each year to ensure a year-round supply. Our
citrus can be found in the produce department of grocery stores across
America under the flagship consumer brands of Wonderful Halos mandarins
and Wonderful Sweet Scarletts Texas Red grapefruit.

Wonderful Citrus is part of The Wonderful Company, a privately held $4
billion company, which also has other No. 1 brands such as Wonderful
Pistachios, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora. To
learn more about The Wonderful Company, visit www.wonderful.com,
or follow us on Facebook,
Twitter
and Instagram.

Contacts

Wonderful Halos
Marjorie Brevidoro, 310-966-5858
marjorie.brevidoro@wonderful.com