World of Warcraft®: Legion™ Ignites Worldwide Playerbase

Blizzard’s new expansion for #1 MMORPG matches launch-day record with
3.3 million sold

Heroes of the Horde and the Alliance from around the globe unite as World
of Warcraft achieves highest launch-week player concurrency since

IRVINE, Calif.–(BUSINESS WIRE)–#Legion–With Azeroth on the brink of destruction, heroes from around the world
were summoned to drive back the Burning Legion’s armies last week with
the launch of World of Warcraft®Legion,
the sixth expansion to Blizzard Entertainment’s acclaimed massively
multiplayer online role-playing game. Today, Blizzard announced that
players have forged a truly formidable defensive front—as of the
expansion’s first full day of launch on August 30, more than 3.3 million
copies of Legion had sold through, matching the all-time record
achieved by previous expansions and making it one of the fastest-selling
PC games ever. In addition, World of Warcraft’s launch-week
player concurrency climbed to its highest point since the 2010 launch of
the Cataclysm® expansion, as champions
from around the world united to strike a mighty first blow against the
fel invaders. But the battle has only just begun.

“It’s been a thrill to see players hunting demons, powering up
Artifacts, and freely exploring all the new zones in Legion,”
said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We
worked hard to make this the best World of Warcraft expansion
yet, and we look forward to providing players with even more content as Legion’s
epic story unfolds in the months ahead.”

While players are currently entrenched against the first wave of demonic
invaders, Legion’s next exciting chapter is already in the works.
Last weekend at PAX West, Blizzard unveiled new details on the expansion’s
upcoming first major content update, Patch 7.1: Return to Karazhan,
featuring a reimagined version of one of World of Warcraft’s most
popular raids. Players will explore a sprawling five-player Mythic
dungeon, facing familiar foes from Karazhan’s past—and encountering
plenty of surprises and twists along the way. The update also features a
new set of quests unfolding over multiple weeks in the fallen night elf
city of Suramar, as well as a brand-new raid: the Trial of Valor, which
sends players deep into the vrykul underworld of Helheim.

WoW Legion Companion App Now Available

On Tuesday, Blizzard released the free WoW Legion Companion app,
a new way for players to stay connected to their adventures on the
Broken Isles, even from outside of Azeroth. With the app, players can
manage their Order Hall missions and track World Quest availability,
making it easy to plan out their adventures from afar. Available free
now on iOS and Android™ mobile devices, the WoW Legion Companion App can
help heroes keep the Burning Legion’s fel fire at bay even while on the

About World of Warcraft: Legion

In World of Warcraft: Legion, Azeroth’s defenders must embark on
a dire quest to unlock the mythic secrets of the Broken Isles,
master Artifact weapons of legendary might, and rally like-minded
champions to their cause in their Order Halls. In this desperate
hour, they must also strike a forbidden pact with the outcast Demon
of the Illidari, fel-twisted disciples of the dreaded
Illidan the Betrayer. Should the heroes of Azeroth fail . . . kingdoms
will burn.

World of Warcraft: Legion is available in a Standard Edition
(physical and digital versions available; SRP $49.99) as well as a
Digital Deluxe Edition (SRP $69.99), which contains a hoard of in-game
bonuses for a variety of Blizzard games: an Illidari Felstalker mount
and pet for World of Warcraft, a Felstalker mount for Heroes
of the Storm
®, a helm transmog and wings for Diablo® III,
and a pair of fel-infused StarCraft® II portraits.

World of Warcraft: Legion is also available in a retail-only Collector’s
 (SRP $89.99), which includes the digital bonuses from the
Digital Deluxe Edition along with a full-color hardcover art book, a
behind-the-scenes two-disc Blu-ray/DVD set, a CD soundtrack, and a Legion mouse
pad. Supplies are limited, and players should check with their local
retailer for availability. Visit to
learn more.

World of Warcraft: Legion is now live in the Americas, Europe,
Australia, New Zealand, Southeast Asia, China, Korea, and the regions of
Taiwan, Hong Kong, and Macau. For more information on the expansion,

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®
and the Warcraft®, StarCraft®, and Diablo®
franchises, Blizzard Entertainment, Inc. (,
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game
of the Year awards. The company’s online-gaming service,®,
is one of the largest in the world, with millions of active players.

Based on internal company records and/or reports
from key distribution partners.

* Sales and/or downloads. Based on internal company records and
reports from key distribution partners.

Cautionary Note Regarding Forward-looking

Information in this press release that involves Blizzard Entertainment’s
expectations, plans, intentions or strategies regarding the future,
including statements about World of Warcraft: Legion’s Patch 7.1: Return
to Karazhan
, including with respect to its features and gameplay,
are forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Blizzard
Entertainment’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.


Blizzard Entertainment, Inc.
Rob Hilburger
VP, Global
949.242.8404 dir
Director, Global Public Relations
949.955.1380 x14301
Public Relations Manager
949.955.1380 x14198