Jeans Friday partnership with analyst David Pollack encourages fans
GREENSBORO, N.C.–(BUSINESS WIRE)–Casual Friday is getting revamped – the Wrangler®
way. To make Fridays even more comfortable across America, Wrangler
Jeans has teamed up with ESPN analyst and former NFL linebacker David
Pollack for a special “Wrangler Jeans Friday” segment. A series of clips
featuring Pollack will air starting today on ESPN’s “College Football
Live,” culminating with the final episode of the season Friday, Dec. 4.
“Jeans have always been the classic casual Friday staple,” said Craig
Errington, vice president of marketing, Wrangler Jeans. “We want to
bring new energy to the experience with Wrangler Advanced Comfort jeans,
our most comfortable jean yet. Designed with four-way flex technology
that moves with you, they offer a new level of comfort for men all
across the nation.”
Wrangler fans can follow online updates leading up to the last episode
via #WranglerJeansFriday. Viewers are encouraged to wear their Advanced
Comfort jeans Friday, Dec. 4, and tune into “College Football Live” to
see the cast celebrate Wrangler Jeans Friday.
“Casual Friday is by far my favorite day of the week,” said Pollack.
“The reward of getting to kick back and get comfortable in a pair of
Wrangler jeans is an awesome feeling at the end of a hard work week.”
Based on more than 60 years of heritage in making authentic denim jeans,
the iconic Wrangler® brand is long respected for
comfortable, durable and affordable jeans, pants, shorts and shirts.
Wrangler Jeans Co.® and Wrangler® Five Star
Premium Denim lines are available at value-minded retailers nationwide.
For more information regarding the Wrangler® family of
authentic clothing or to locate a retailer, visit Wrangler.com,
or call 1-888-784-8571.
Katie Johnson, 919-277-1146