WWE® Goes Pink with Susan G. Komen®

STAMFORD, Conn.–(BUSINESS WIRE)–WWE (NYSE:WWE) and Susan G. Komen® will continue their
partnership with WWE Superstars and Divas wearing co-branded Susan G.
Komen and WWE apparel, and WWE platforms “going pink” in support of
National Breast Cancer Awareness Month. As part of this year’s “Rise
Above Cancer” campaign, WWE will donate to Komen 20 percent of the
retail sales price of all co-branded merchandise sold on WWEShop.com and
at WWE live events. Fans can also donate $1, $5 or $10 to Komen upon
checkout from WWEShop.com.


To support Komen’s mission, WWE will utilize all its assets including
WWE Network and TV broadcasts, live events, PSAs, digital and social
media to generate awareness and encourage fans to get involved.
Throughout the month, the WWE announcer table, entrance ramp and ring
skirts will be co-branded and the middle ring rope turned pink to
promote the fight against breast cancer. Fans will also have the option
to turn their Facebook and Twitter profiles pink to show their support.
In addition, a co-branded WWE and Susan G. Komen flag will be flown
outside of WWE’s corporate headquarters.

“We are so grateful for our partnership with WWE,” said Christina
Alford, SVP of development for Susan G. Komen. “Their ‘Rise Above
Cancer’ campaign reaches women in communities across the country,
bringing awareness and helping us fund lifesaving research, and support
to families living with breast cancer who need our help today.”

“WWE is exceptionally proud to continue our partnership with Susan G.
Komen and its support of breast cancer research and awareness,” said WWE
Chief Brand Officer Stephanie McMahon. “WWE remains deeply committed to
this movement, as we utilize our global platforms to raise awareness and
funds for a disease that impacts so many people around the world.”

Susan G. Komen and WWE have a history of success in raising awareness
and funds for the fight against breast cancer. The partnership launched
in 2012 and has generated more than $1.5 million for Komen to date. This
past May, Komen and WWE teamed up again to support the Washington, D.C.
Race for the Cure and National Women’s Health Week.

Susan G. Komen is the world’s largest nonprofit funder of breast cancer
research, and funds community outreach programs, public advocacy and
global programs. Breast cancer is the most commonly diagnosed cancer and
the second leading cause of cancer-related deaths among women in the
United States. There are more than 3.1 million breast cancer survivors
in the United States today. For more information about Susan G. Komen,
breast health or breast cancer, visit komen.org/wwe or call 1-877 GO
KOMEN.

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization,
funding more breast cancer research than any other nonprofit while
providing real-time help to those facing the disease. Since its founding
in 1982, Komen has funded more than $889 million in research and
provided $1.95 billion in funding to screening, education, treatment and
psychosocial support programs serving millions of people in more than 30
countries worldwide. Komen was founded by Nancy G. Brinker, who promised
her sister, Susan G. Komen, that she would end the disease that claimed
Suzy’s life. Visit komen.org
or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

About WWE

WWE, a publicly traded company (NYSE:WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 650 million homes worldwide in 25 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all 12 live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 175 countries. The company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, trademarks, logos and copyrights are the
exclusive property of WWE and its subsidiaries. All other trademarks,
logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities
Litigation Reform Act of 1995, which are subject to various risks and
uncertainties. These risks and uncertainties include, without
limitation, risks relating to: WWE Network; major distribution
agreements; our need to continue to develop creative and entertaining
programs and events; the possibility of a decline in the popularity of
our brand of sports entertainment; the continued importance of key
performers and the services of Vincent K. McMahon; possible adverse
changes in the regulatory atmosphere and related private sector
initiatives; the highly competitive, rapidly changing and increasingly
fragmented nature of the markets in which we operate and greater
financial resources or marketplace presence of many of our competitors;
uncertainties associated with international markets; our difficulty or
inability to promote and conduct our live events and/or other businesses
if we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and the
risks of our infringement of others’ intellectual property rights; the
complexity of our rights agreements across distribution mechanisms and
geographical areas; potential substantial liability in the event of
accidents or injuries occurring during our physically demanding events
including, without limitation, claims relating to CTE; large public
events as well as travel to and from such events; our feature film
business; our expansion into new or complementary businesses and/or
strategic investments; our computer systems and online operations; a
possible decline in general economic conditions and disruption in
financial markets; our accounts receivable; our revolving credit
facility; litigation; our potential failure to meet market expectations
for our financial performance, which could adversely affect our stock;
Vincent K. McMahon exercises control over our affairs, and his interests
may conflict with the holders of our Class A common stock; a substantial
number of shares are eligible for sale by the McMahons and the sale, or
the perception of possible sales, of those shares could lower our stock
price; and the relatively small public “float” of our Class A common
stock. In addition, our dividend is dependent on a number of factors,
including, among other things, our liquidity and historical and
projected cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends (including under our revolving
credit facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the date
made and are subject to change without any obligation on the part of the
Company to update or revise them. Undue reliance should not be placed on
these statements.

Contacts

WWE
Matt Altman, 203-352-1177
Matthew.Altman@wwecorp.com