Yahoo & DoSomething.org Collaborate to Make Search Matter
SUNNYVALE, Calif.–(BUSINESS WIRE)–Today, Yahoo! Inc. (YHOO)
announced a month-long initiative to highlight the social causes most
important to young people in collaboration with DoSomething.org,
one of the largest organizations for young people and social change in
the world.
As DoSomething.org’s knowledge partner for the month of October, Yahoo
will highlight select causes supported by young people to its over one
billion users around the world, helping to drive awareness and support.
Yahoo will also donate ten cents to DoSomething.org for every eligible
Yahoo search on mobile web in October, up to $1 million*.
Yahoo partnered with DoSomething.org because they are experts at helping
people take action. Action is also at the core of Yahoo Search; the
company is focused on delivering search results that help users get
things done immediately from their mobile phone. Both Yahoo and
DoSomething.org believe that to take action and make a difference in the
world, users need access to the right knowledge.
“Action is at the core of Yahoo Search, so it was a natural fit for
DoSomething.org (action is part of our name!) and Yahoo to team up for
the new product initiative,” said Naomi Hirabayashi, Chief Marketing
Officer at DoSomething.org. “Whether you’re searching for ways to take
action on issues you care about or searching for news about your
favorite celebrity, using Yahoo Search will support DoSomething.org to
help us activate more young people on issues they care about.”
Ready to act? Go to do.yahoo.com
on your mobile phone browser to make your searches matter this month.
Every type of query will count, whether you’re trying to find volunteer
opportunities or order a pizza.
Getting the right answers really makes a difference, so visit do.yahoo.com
on your mobile phone now!
*During October, Yahoo will donate 10 cents to DoSomething.org for
each eligible search performed in the U.S., up to $1 million. To
initiate eligible searches, users should visit do.yahoo.com using their
mobile phone and perform a query. Following the initial search at
do.yahoo.com, each additional yahoo.com search performed from that
mobile phone will also trigger a donation. See complete
campaign details for more information.
About Yahoo
Yahoo is a guide focused on informing, connecting, and entertaining our
users. By creating highly personalized experiences for our users, we
keep people connected to what matters most to them, across devices and
around the world. In turn, we create value for advertisers by connecting
them with the audiences that build their businesses. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the Company’s blog (yahoo.tumblr.com).
Contacts
Yahoo! Inc.
Suzanne Philion, 202-370-2024
sphilion@yahoo-inc.com
