Yale-New Haven Children’s Hospital Launches Buckle Up for Life To Help Keep Child Passengers Safe

National Education Program from Toyota and Cincinnati Children’s
Hospital Medical Center Shows Measurable Results

NEW HAVEN, Conn.–(BUSINESS WIRE)–What if there was a way to prevent a leading cause of childhood death,
but three out of four of us were doing it wrong? The startling truth is
that 75 percent of car seats in the U.S. are installed incorrectly.1
In 2014, there were over 9,000 vehicle crashes involving children age 12
or younger across Connecticut. 2


Today, Yale-New
Haven Children’s Hospital
announced the launch of Buckle
Up for Life
, the national injury prevention program from Toyota
and Cincinnati
Children’s Hospital Medical Center
. During the six-week program,
trained specialists will work closely with families in the New Haven
area to educate them about all aspects of child passenger safety.
Families in need will receive free car seats and will be matched with
certified child passenger safety technicians to learn how to install
them properly.

“Yale-New Haven Children’s Hospital is pleased to partner with Buckle
Up for Life
to ensure that parents and caregivers in our communities
are given the proper education to improve the safety of our most
precious cargo: Children,” said Pina Violano, PhD, RN, Manager, Injury
Prevention & Community Outreach at Yale-New Haven Children’s Hospital.

“We know from our work with thousands of families across the country
over more than a decade that installing car seats can be a frustrating
experience, but we also know that getting it right saves children’s
lives,” said Gloria Del Castillo, child passenger safety expert at
Cincinnati Children’s and senior outreach specialist for Buckle Up
for Life
. “That’s why we are so excited to partner with Yale-New
Haven Children’s to bring Buckle Up for Life’s critical safety
information to parents and caregivers in the New Haven community.”

Buckle Up For Life’s approach works. In one city alone, the
program nearly tripled the use of proper car seats in participating
families. On average, community organizations that have offered the
program have observed a marked improvement in participants’ auto safety
behaviors, including:

  • The rate of children unrestrained in cars decreased from one in four
    to fewer than one in 20.
  • The rate of children in car seats increased from roughly one in four
    to one in two; and
  • A 13 percent increase in use of seat belts for adults, from 68 percent
    to 81 percent.

“Toyota has always been deeply focused on helping families get places
more safely,” said Michael Goss, Vice President, External Affairs and
Communications Toyota Motor Engineering & Manufacturing North America,
Inc. “Together with our partners at Yale-New Haven Children’s and
Cincinnati Children’s, we look forward to offering Buckle Up for Life in
New Haven to help families better protect young passengers.”

Yale-New Haven Children’s Hospital is announcing the launch of Buckle
Up for Life
in conjunction with its annual free car seat check
event, which will be held on November 4 at 1:00-4:00 PM at the Eli
Whitney Regional Vocational Technical School.

About Yale-New Haven Children’s Hospital

Yale-New Haven Children’s Hospital (YNHCH) offers Connecticut’s largest
and most comprehensive array of maternity and pediatric services. With
213 beds, YNHCH includes neonatal intensive care units, a pediatric
intensive care unit, a 24-hour pediatric emergency room and a pediatric
surgery center. YNHCH, with campuses in New Haven and Bridgeport, is
part of the nationally recognized Yale-New Haven Hospital, a 1,541-bed
not-for-profit teaching hospital affiliated with Yale School of
Medicine. YNHH’s York Street campus and associated ambulatory sites are
Magnet-designated by the American Nurses Credentialing Center. In
addition to its inpatient units, YNHCH has two Pediatric Specialty
Centers in New Haven and others in Norwalk, Greenwich and Trumbull to
provide specialty care to children closer to their communities. www.ynhch.org

About Buckle Up For Life

Buckle Up for Life is a national injury prevention program for
families, created by Toyota and Cincinnati Children’s Hospital Medical
Center in 2004, to help keep child passengers safe. The program teaches
parents and children about the proper use of car seats and seat belts
and provides free car seats to families in need. Through partnerships
with the leading pediatric hospitals in the country, Buckle Up for
Life
has reached more than 23,000 people in 14 cities, including New
York, Memphis, Phoenix, Chicago, Cincinnati, Houston, Las Vegas, Los
Angeles, Philadelphia, Orange Country, and San Antonio – and expands to
new cities each year. In one city alone, the program nearly tripled the
use of proper car seats in participating families. Toyota has provided
funding for over 40,000 car seats for families in need.

1 Durbin, D. R. (2011). Technical
report—Child passenger safety
. Pediatrics, 127(4). Advance online
publication. doi:10.1542/peds.2011-0215; NHTSA January 2004 report
“Misuse of Child Restraints”

2 UConn Crash Data Repository (2010-2014)

Contacts

for Buckle Up For Life
Amy Schultz, 646-805-2825
Amy.Schultz@finsbury.com
or
Yale-New
Haven Children’s Hospital
Mark D’Antonio, 203-688-2493
Mark.dantonio@ynhh.org