Yale to Become First University to Offer The Beyond Burger at Its On-Campus Dining Halls

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Addition of Beyond Meat’s Plant-Based Patty to Student Menu
Reflects Growing Dietary Trend Among Younger Set

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Beyond Meat™, an innovation leader in creating plant-based meat,
announces that its Beyond Burger™ will be available starting April 26 at
Yale University’s 13 on-campus dining halls. The 315-year-old Ivy League
institution will be the first-ever university to carry the plant-based
patty on a campus menu.

“We take an exciting step today as we partner with Yale to bring the
Beyond Burger to students and the campus community,” said Beyond Meat’s
CEO Ethan Brown. “It’s energizing to be among a generation so accustomed
to questioning fixed assumptions, including, in our case, that meat must
come from animals,” Brown added. “It’s particularly fun to do the launch
in New Haven, the home of the self-proclaimed first restaurant in
America to serve the original hamburger.”

According to a 2017 Protein Alternatives Report from Mintel, Millennials
are embracing meat alternatives in restaurants (i.e. food service
venues) at a much higher rate than older generations, with 36% doing so,
versus 14% of Baby Boomers. In addition, 64% of Millennials have had
meatless burgers, versus 28% of Boomers.

“With eating trends taking a turn toward plant-based alternatives, we
found it prudent to meet our students’ desires with the addition of The
Beyond Burger to our on-campus menus,” said Adam Millman, Senior
Director of Yale Hospitality, in New Haven, Conn. “Providing this option
reflects an understanding of the up-and-coming generation’s evolving
dietary preferences in which animal based protein, while important,
plays a less prominent role.”

Widely recognized as a thought leader in hospitality and dining
innovation, Yale Hospitality will feature The Beyond Burger on a locally
crafted artisan bun with lettuce, tomato and a “secret” vegan sauce.
Students can visit a one-day pop up event set up at Yale’s Beinecke
Plaza on April 26 to learn more about The Beyond Burger and sample the
newest on-campus dining option.

The Beyond Burger – already available in the meat section of more than
355 Whole Foods U.S. locations, among other outlets – looks, cooks and
satisfies like a traditional hamburger. During cooking, the rare patty
achieves an authentic sear that delivers a juicy pink center for the
ultimate burger eating experience. Boasting 20 grams of plant-based
protein, The Beyond Burger is naturally cholesterol free and contains no
GMO’s, soy or gluten.

About Beyond Meat

Based in Los Angeles, California, Beyond Meat is a privately held
company that is on the cutting edge of plant protein research and
development. With a goal of driving innovation and progress, the company
provides plant-based protein foods – without sacrificing the taste, chew
or satisfaction of meat. Investors include Bill Gates, Twitter
co-founders Biz Stone, and Evan Williams. To stay up to date on the
latest, visit www.BeyondMeat.com
and follow @BeyondMeat, #BeyondBurger and #FutureOfProtein on Facebook,
Instagram
and Twitter.

About Yale Hospitality

Yale Hospitality is a multi-division organization comprised of Yale
Dining, Yale Catering, Yale Auxiliary & Retail as well as a full-service
Bakery and Culinary Support Center. Yale Hospitality serves an average
of 14,000 meals a day in student dining, restaurants, cafes, convenience
stores and at catered events. The organization is comprised of 880
Professional, Culinary and Service team members. Yale Hospitality has
received numerous prestigious awards recognizing its commitment to
community, sustainability and Hospitality Excellence. In 2016, Yale
Hospitality received the coveted International Food Manufacturer
Association Silver Plate and Ultimately the Gold Plate Awards (The
Academy Award of the food industry). In addition, was recognized by the
honorable Toni Harp, Mayor of the City of New Haven for its commitment
to the city.

Contacts

M. Booth & Associates,
Carly Rebecchi, CarlyR@mbooth.com