Yes on 61’s Blistering Documentary Exposing Drug Industry Greed (‘Your Money or Your Life’) to Air on Five New CA TV Stations Nov. 5 & 6

Documentary Featuring Bernie Sanders, Patients to Air Sat., Nov. 5th
and Sun., Nov. 6
th in San Diego (KCTV-10); San
Jose (KICU-TV); Davis (KQCA-TV58); Los Angeles (KCOP-TV13) and
Fresno/Central Valley (KAIL-TV)

SACRAMENTO, Calif.–(BUSINESS WIRE)–Yes on Prop. 61/Californians for Lower Drug Prices today announced that
the campaign will air a 30-minute
documentary, titled “Your Money or Your Life,”
featuring U.S.
Senator Bernie Sanders, among others, on five new television stations in
every major media market in California this Saturday, November 5th
and Sunday, November 6th. Californians previously had a
chance to view the documentary on their local CBS station in Los
Angeles, San Francisco, San Diego, Sacramento and Fresno last weekend
when it aired on October 29.

“We are pleased to be able to bring this excellent, emotional and
powerful program to the voters of California,” said Garry South, lead
strategist for the Yes on 61 campaign. “This documentary drills down
deep on the deceptive and avaricious practices of the greedy drug
companies, and tells real-life stories of people and families that are
being hurt, and their health and even lives endangered, by the heartless
profiteering of Big Pharma.” The trailer for the film can be viewed by
clicking here.

Big Pharma has now ponied up an all-time California record of more than
$126 million in their efforts to get Californians to vote against their
best interests. Supporters of Proposition 61 recognize there is simply
no way to match the barrage of paid TV advertisements and commercials
with which Big Pharma is blanketing the airwaves in order to incite fear
and confusion – and tell outright lies – about what Proposition 61 will
or won’t do. With about only one-seventh the resources ($14.5M to
Pharma’s $126M), the Yes on 61 campaign has had to be frugal – and creative.

Prop. 61 is the only opportunity voters in California will have this
year to address the high cost of prescription drugs, and it is the only
drug-pricing measure on the ballot in the United States. Proposition 61
would require the state of California to negotiate with drug companies
for drug prices that are no more than is paid for the same drugs by the
U.S. Department of Veterans Affairs (DVA). Prop. 61 empowers the state,
as the healthcare buyer for millions of Californians, to negotiate the
same or an even better deal for taxpayers, saving the state billions.

Here is the schedule for the airing the documentary on runaway drug


Saturday NOVEMBER 5, 2016

  • SAN DIEGO – KGTV-10 (9:00pm-9:30pm)
  • FRESNO – KAIL-TV (10:00am-10:30am)

Sunday NOVEMBER 6, 2016

  • DAVIS – KQCA-TV58 (10:00am-10:30am)
  • FRESNO – KAIL-TV (11:00am-11:30am)
  • LOS ANGELES – KCOP-TV13 (10:00am – 10:30am)
  • SAN JOSE – KICU-TV (10:00am-10:30am)

**Media interested in reviewing the documentary can watch the complete
30-minute program HERE.
for by Yes on Prop 61, Californians for Lower Drug Prices, With Major
Funding by AIDS Healthcare Foundation and California Nurses Association
PAC. FPPC ID#1376791


Yes on Prop. 61
Roger Salazar, 916-284-1255