YOUZU Interactive Listed Among BrandZ Top 30 Chinese Global Brand Builders

SHANGHAI–(BUSINESS WIRE)–#ARexperience–Youzu Interactive Co. Ltd. announced that it was selected as BrandZ™ Top
30 Chinese Global Brand Builders Top 30 jointly issued by WPP, Kantar
and Google. The company also ranked among Top 15 Internet Brands.


Kantar’s statistics show that among all brands covering China’s nine
industries, mobile game brands demonstrated the strongest
competitiveness against overseas brands and their brand strength scores
across different regions of the world are the most balanced. This is
partly attributed to the fact that the global game players are generally
young people with common interests in games. Although many overseas
consumers are historically biased towards Chinese brands, mobile games
attract mostly the young community who are more open and prefer to make
choice based on product quality and operation performance. Therefore,
Chinese game brands are more likely to establish emotional bonds with
them and are subsequently easier to become the symbol of “made in China”
and “Chinese brands.”

According to 2016 Global Game Industry White Book published by
iResearch, the global mobile game market in 2016 is worth $36.9 billion,
taking up 37% of the whole game market. As of 2019, mobile games will
create $52.5 billion annually, increasing its share to 44%.

BrandZ™ Top 30 Chinese Global Brand Builders is based on statistics from
seven developed countries and the brand influence in emerging markets is
not actually included. But the fact is many Chinese enterprises are
eying emerging markets like Southeast Asia and Middle East. Currently,
Youzu Interactive is planning to expand its territories to Russia, South
America, India and Middle East, while retaining its advantage in
Southeast Asian, North American and European markets.

With enhanced product quality and maturing “going global” techniques,
more and more Chinese games become familiar to overseas players. With
the launch of many hit games such as League of Angels and Furious Wings,
Youzu has always been among the top Chinese game developers going
overseas.

Youzu started its global expansion in 2013 when there were few existing
cases. In 2016, the company purchased the European veteran game maker
Bigpoint, whose ARPG mobile game Furious Wings was recommended to global
players by Apple and Google for multiple times and topped top-grossing
game lists in 11 countries. Junior Three Kingdoms also performed quite
well in the Japanese market.

“To gain an overall victory across the global market, the game maker, at
the tactical level, must stick to differentiated promotion and regional
operation to offer users in different regions with proper game themes
and types while giving enough attention to the local characteristics
such as payment preferences, languages and cultural differences,”
commented Liu Wanqin, Vice President of Youzu Interactive. “Youzu
positions itself as a global interactive entertainment supplier with the
mission of ‘share simple happiness.’ The purpose of Youzu’s global
expansion is to share quality games with global players.”

Contacts

Youzu Interactive
Vicky Hu, +86 (21) 3367-6512 Ext. 8134
jhu@youzu.com