YP Supports National Small Business Week by Recognizing Local Business Champions

Enhancements to Yellowpages.com and the YP App Create Better
Connections Between Businesses and Consumers

the publisher of Yellowpages.com and The Real Yellow Pages® Directory,
returns as a sponsor of National Small Business Week, a signature event
of the U.S. Small Business Administration that celebrates America’s
small businesses, the jobs they create and the people who champion their
success. For more than 100 years, YP has been connecting consumers with
local businesses that meet their needs.

To demonstrate a long-standing commitment to connect ready-to-help
businesses with ready-to-buy consumers, YP will host a webinar on
Wednesday, May 3, on the five marketing habits for small business
success. In addition, YP will have a presence at local SBA events taking
place across the country.

“Small businesses are the fabric of the American economy,” said Jared
Rowe, Chief Executive Officer at YP. “One of the things we’re passionate
about at YP is really understanding the needs small businesses have
every single day and then figuring out how YP can meet those needs
through our integrated solutions and our audience of more than 60
million transaction-minded consumers.”

This year, YP has invested in creating better ways for local businesses
to connect with its audience both online and in print. YP recently
launched a new business profile page, which appears on yellowpages.com
and in the YP app that includes a featured review, photos, videos and
special offers. In addition to helping consumers connect with what they
need faster, YP also launched the YP Preferred badge on certain business
listings, signifying a business that provides more detail on its
business profile page to help consumers make more informed decisions
when selecting a service provider. The enhancements have resulted in a
six percent drop in cost per lead, on average, for clients in the first
quarter of the year compared to the first quarter of last year.

Furthermore, YP has overhauled the look and feel of The Real Yellow
® print directories. Design updates include
bigger font sizes, color ads and in-book coupons.

“My goal was that our marketing campaign would produce one to three
calls a day, and it has been working,” said Thad Condon, co-owner of TLC
. “YP really helps me get my message out to the community.”

To learn more, visit marketingsolutions.yp.com
and follow the conversation using the hashtags #ypsmallbizweek and

About YP

YP is a media company dedicated to connecting local businesses with a
ready-to-buy audience. YP’s flagship consumer brands include the popular
YP℠ app, yellowpages.com and The Real Yellow Pages® Directory, which are
used by more than 60 million visitors each month in the U.S. (Internal
Data, October 2016). YP offers integrated solutions that are designed to
help local businesses build their presence and expand their reach
through a variety of print and digital products. YP has a team of
marketing experts in local markets across the U.S. with relationships
spanning nearly half a million advertisers. For more information on YP,
visit us at http://corporate.yp.com.
Follow us on Facebook: https://www.facebook.com/ypforbusiness
and on Twitter: @yp @ypforbusiness.


Barrie Rosen, 347-703-8558