Partners with Rebecca Minkoff during New York Fashion Week
Announces $9 Million Series A Round Closure from US Media, Film
and Lifestyle Investors
NEW YORK–(BUSINESS WIRE)–Zeekit, a B2C platform and mobile app that reinvents the way consumers
browse, share and shop from their mobile devices, today announced that
it has launched the most advanced virtual fitting room for consumers and
retailers. The company, which has raised $9 million in a Series A round,
is being unveiled during New York Fashion Week through a partnership
with Rebecca Minkoff.
Using the Zeekit app, consumers can now virtually “try on” fashions
before buying online or trying on in-store. After uploading a full-body
picture, a shopper taps a product they see online, in print or in store
and is able to see how it looks and fits on their actual body. The item
can then be mixed and matched with fashions from different retailers in
their virtual closet, shared with friends or purchased through a link in
the app. Retailers and brands can easily incorporate the Zeekit button
in their online, mobile and physical stores to give shoppers the ability
to try on their entire catalog of products, virtually.
“We’re creating a new shopping experience by making both online and
in-store shopping fun, social, simple and risk-free,” said Yael Vizel,
Zeekit chief executive officer and co-founder, who was inspired to
create Zeekit by mapping technologies used for intelligence missions as
a Captain in the Israeli Air Force. “Our first-to-market technology is
unlike any other visualization technology that exists in the market.”
Zeekit’s partnership with Rebecca Minkoff during New York Fashion Week
makes it easy for those viewing runway styles either on-site at the
Rebecca Minkoff show, online at the Rebecca Minkoff website, or through
the Zeekit app to be able to tap the product, virtually try it on, share
it with friends and purchase it.
“At Rebecca Minkoff, the integration of technology and style is
paramount,” said Uri Minkoff, CEO and Co-Founder of Rebecca Minkoff.
“Our partnership with Zeekit developed very organically and was a prime
example of the best kind of integration. To be able to virtually try on
a garment and give our girl the chance to access the feel of our product
with immediacy – technology like that is made for the Rebecca Minkoff
girl – for the millennial consumer.”
Zeekit recently raised $9 million in a Series A round from several angel
investors including industry-leading Israeli technology investors, as
well as US media, film and lifestyle investors.
Zeekit also recently announced a unique partnership with fashion
magazine, StyleWatch in which StyleWatch readers can
browse and virtually try on 180 pieces from the magazine’s 18-page Fall
Trend Report. This unique partnership allows StyleWatch to engage
more deeply with its readers by allowing them to realistically see how
they look in the fashions recommended in the magazine’s September issue.
Zeekit allows StyleWatch, as well as other fashion blogs and
magazines, to connect editorial inspiration and content with e-commerce.
Zeekit was co-founded by Ms. Vizel, a Captain (res.) in the Israeli Air
Force. A Technion-trained electrical engineer, Ms. Vizel developed
complex technology that rendered 3D maps over 2D landscape images for
use in aircrafts. Along with co-founders and fellow Technion graduates
Nir Appleboim and Alon Kristal, Ms. Vizel was inspired by the image
processing technology to layer detailed images of fashion over an image
of the human body according to body dimension, figure and fabric.
Zeekit, or “chameleon” in Hebrew, is revolutionizing the way people
browse, share and shop from their mobile devices through the most
advanced virtual fitting room app for consumers and retailers. By using
proprietary technology first developed in the Israeli Air Force, Zeekit
creates a mobile image that shows how an item will look and fit on a
consumer’s actual body, without having to try it on. Retailers and
brands easily incorporate the Zeekit button in their online, mobile and
physical stores to give shoppers the ability to virtually try on their
entire catalog of products. Shoppers tap on the Zeekit button next to an
item and instantly see an image of themselves realistically wearing the
item. For more information, please visit www.zeekit.co.